In this deeply candid episode of Beauty, Brains & Bullshit, Katie, Heidi, and Mo open up about the harsh realities of navigating the beauty industry in the turbulent economy of 2024. From lash artists struggling to rebuild clientele to salon owners feeling the pinch of rising costs, the trio discusses how this year has tested their businesses, resilience, and even their personal lives.

Heidi shares her journey of juggling health challenges, launching a new consignment business, and rediscovering joy in helping her clients. Mo, a seasoned salon owner, reflects on how even decades of experience couldn't fully prepare her for the financial strain of this year. Katie reveals the unique struggles of running a lash brand and balancing multiple ventures, including her nonprofit and subscription box business, while facing the same economic pressures.

Throughout this episode, the hosts discuss rebuilding from setbacks, going back to basics, and finding fulfillment in unexpected ways. Whether you’re a lash artist, beauty entrepreneur, or salon owner, you’ll find inspiration and solidarity in their stories of perseverance and adaptability.

Key Takeaways:

• The challenges of maintaining a lash or beauty business in today’s economy
• How to pivot creatively and embrace new opportunities like side businesses
• Why community and honesty are crucial during hard times
• Practical insights on rebuilding your business while staying resilient

Listen in as the hosts remind you that you’re not alone in these struggles—and that it’s okay to try something new or even walk away if it’s what your heart needs.