Want to create a brand that actually stands out but you just can't work out what makes you unique? Well, in today's episode, I'm breaking down not only why you need to get clear on what your unique authority is to build real demand in your business, but how to actually uncover what makes you stand out.

In this episode, I'm sharing:

• why leveraging your unique authority is key to building more demand in your business
• the 4 simple steps to uncovering what you're an authentic authority on
• how to incorporate your unique authority into your marketing strategy

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RESOURCES & LINKS:

• Check out the Freedom Society - my signature membership for building a freedom-filled business.
• Create your own signature offer with my FREE workbook.

• Never miss an update again - join my weekly newsletter, The Edit, for hot takes straight to your inbox

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• India on Instagram

If ever I am feeling lost or unsure of what my next step in my business should be, I ask myself this question: "What would I do if I had to start my business all over again?"

Whether you're just starting your journey as a business owner or you're recognising that it's time to hit the reset button in your business, I'm sharing with you the 6 steps I would take to re-build my business to a near 7-figures from scratch.

Ready to tune in?

In this episode, I'm sharing:

• the foolproof method for gaining instant clarity on your business
• what I would do to re-build my business in just 6 steps
• how changing this in my mindset would set me up for even greater success

RESOURCES & LINKS:

• Create your own signature offer with my FREE workbook.
• Want 365+ days worth of high-converting content planned for you? Grab my Year's Worth of Content Bundle today!
• Never miss an update again - join my weekly newsletter, The Edit, for hot takes straight to your inbox

FOLLOW:

• India on Instagram

We have seen a huge shift in 2024 for how we are operating in and marketing our online business, and with that, a lot of digital entrepreneurs are fumbling as they try to figure out what to tweak, change or stop doing to keep up with demand.

Well, in this episode, I'm going to share with you exactly what has changed in the industry, including an analysis of the industry shifts between 2015-2024 and why, as well as what to do and no longer do to continue growing your business in 2024.

Ready to tune in?

In this episode, I share...

• why I think the industry has shifted dramatically this past year
• what strategies are and aren’t working to grow your business in 2024
• the number one thing to start doing no matter what stage you are at

Tune into this episode for a full analysis of why the industry has shifted, my top tips for what to do and stop doing in your business, and the number one approach you need to take in your business moving forward.

RESOURCES & LINKS:

• Create your own signature offer with my FREE workbook.
• Want to launch your own funnel? Grab my entire Sales Funnel Bundle today.
• Never miss an update again - join my weekly newsletter, The Edit, for hot takes straight to your inbox

FOLLOW:

• India on Instagram
  

Earlier this year, I was on track to hit my first £1M year. But I wasn't happy. I had fallen out of love with my business. So, I closed down all of my programs and pivoted my entire business model, and in this week's episode, I'm sharing the unfiltered truth behind the entire process.

In this episode, I share:

• why I fell out of love with my business & the moment I realised something had to change
• how I transitioned my business & took a summer sabbatical
• what I am working on now with insights to upcoming projects
• the secret to pivoting your business

Tune into this episode for a raw and honest take on the struggles of pivoting your business & my top tips for creating a freedom-first business model.

RESOURCES & LINKS:

• Create your own signature offer with my FREE workbook.
• Want to launch your own funnel? Grab my entire Sales Funnel Bundle today.
• Never miss an update again - join my weekly newsletter, The Edit, for hot takes straight to your inbox

FOLLOW:

• India on Instagram

The number one driver for scalability is... momentum. You can't scale if you're not building momentum and compounding your efforts. Scaling is stacking and stacking comes from allowing your strategies to actually pick up speed and momentum, and therefore, get results.

In this episode, I talk about:

• how to shift your marketing strategy in the current changing online climate;
• what you need to stand out and be seen as an authority, and therefore, build trust;
• how your energy type in Human Design plays a role in your momentum;

NEXT STEPS

• Ready, Set, Scale - ⁠https://indiabutlerco.com/ready-set-scale
• Scale in Alignment Playbook - ⁠https://indiabutlerco.com/free-scaling-playbook
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FOLLOW

• India Butler: @indiabutlerco
  

PS. Are you finding this podcast useful? Share it with someone you know who would just LOVE to tune into these episodes.

Jazze Jervis is a business coach supporting service providers to increase their visibility, scale their brands and increase profits with *personalised* strategies, human design and astrology so they can experience “richness” without the sacrifice.

In this episode, we cover:

• the 5 elements of your Human Design to look for when first aligning your business with your energy
• understanding how your Big 3 in astrology play a role in your messaging & how you're seen
• the houses to look at to discover your purpose and role in your astrological chart

• Built for Scale - ⁠https://www.jazzejervis.com.au/builtforscale⁠

• Elements Workbook - ⁠https://www.jazzejervis.com.au/elements⁠
  

FOLLOW

• India Butler: @indiabutlerco
  
• Jazze Jervis: @jazzejervis_

PS. Are you finding this podcast useful? Share it with someone you know who needs help growing & scaling their dream online business. You get to help a friend & I get to help more entrepreneurs, just like you!

Over the past year and a half, I've been integrating my human design into my business and the impact has been nothing short of life-changing. I've built a sales system, content strategy and life schedule to fully support my human design energy type as a generator, and now, I'm teaching my clients (and you) how to do just the same. I'm going to be sharing my learnings and experience from the past 18 months of training, developing and experimenting with human design to add a new strand to this podcast and my approach to business.

In this episode, we cover:

• the struggle I was facing prior to learning about human design and how I knew it was time to make a change
• what being a generator means to me in terms of my working style and how I run my business
• the exact changes I've implemented to create more space and freedom to live fully in my zone of genius

RESOURCES:

• Becoming CEO Mastermind - https://indiabutlerco.com/becoming-ceo-mastermind
• Ready, Set, Scale Free Training - https://indiabutlerco.com/ready-set-scale

FOLLOW:

• India Butler: @indiabutlerco

Juliet Tripp, Business Mentor and The Events Coach® empowers entrepreneurs and event professionals to increase their impact, influence and income through strategy, mindset and magnetic personal branding.She has worked with hundreds of entrepreneurs worldwide and most recently has taken on her biggest role yet, as new mama to a little boy called Austin! Her experience going from director level in corporate + a successful six figure side hustle into becoming pregnant just days into full-time entrepreneurship led to launching a new membership platform alongside her coaching business, The Mamahood Collective, with powerful audio trainings and community to help others navigate the same.Prior to this, her 11 year career in the global events industry has seen her run conferences and events internationally, lead events teams, mentor and train industry professionals and develop successful event business strategies across senior leadership positions in agency and corporate companies.Juliet is an international speaker and presenter, regularly speaking on global industry stages including IMEX, EventMB, and International Confex. She has co-hosted Like an EventBoss, the unfiltered international events industry podcast and the event and travel industry talk show, the C&IT Show. In 2023, she launched The Events Coach podcast.In 2019 she was awarded a Conference News 30 under 30 award and in 2021 a C&IT Corporate A List award, alongside being named one of the 21 most influential women in events by Glisser two years in a row. In 2022, she was named one of the 100 Most Influential People in Events in 2022 and in 2023 made the prestigious BizBash 40 under 40 list of events industry leaders and trailblazers.

In this episode, we cover:

• navigating motherhood as a new CEO mama
• the underrated strategy to scaling your business, regardless of your business model
• how to incorporate live events into your offer suite and business strategy
• the things to consider when hosting & selling live events

RESOURCES:

• Mamahood Collective - www.themamahoodco.com
• Events Accelerator - https://www.juliettrippevents.com/events-accelerator

FOLLOW:

• India Butler: @indiabutlerco
• Juliet Tripp: @thejuliettripp