Summary

In this episode of Breaking the Grade, Josh Chernikoff tackles the big question: when’s the right time to bring on a sales team for your education-focused business? He shares why rushing to hire too soon can be a mistake and what you need to do first to make sure you're ready. Josh opens up about his own experiences, talking founder-led sales, how to refine your process, and the importance of building a strong foundation before scaling. If you're wondering how to grow your sales without the growing pains, this episode has the answers you need.

Tune in to hear:

• The hidden risks of scaling your sales team too quickly — and the strategy to scale with purpose and precision.
• How to ensure your first sales hire is the right one for your business — without wasting time and money.
• Why premature hires can slow down your sales cycle — and how to know when you're truly ready to scale.
• How understanding the difference between a founder’s sales role and a sales team’s role can transform your revenue potential.

Chapters

00:00

When to Hire a Sales Team

07:59

The Importance of Founder-Led Sales

13:48

Leveraging LinkedIn for Founders and Sales Teams

21:23

Key Takeaways and Final Thoughts

Links
Josh Chernikoff LinkedIn
Edsales Elevation Experience
Masterclass
The 2025 Annual Sales Planner