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In the world of lead generation, the choice between buying leads and creating them is crucial for building a sustainable business. While purchasing leads may seem like a quick solution, it often results in a lack of genuine relationships and trust with potential clients, as these leads are not truly your own. By focusing on creating leads through authentic engagement and relationship-building, businesses can foster stronger connections and ultimately drive more meaningful conversions, leading to long-term success.

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In today's challenging housing market, the impact of tariffs on building materials has significantly influenced rental prices and the overall cost of living, making it increasingly difficult for hardworking individuals to afford a home. As tariffs drive up the prices of essential construction supplies, potential homeowners face higher costs, which can deter them from entering the market. To navigate these challenges, it's crucial for buyers to adopt a defensive strategy, focusing on budget management and exploring alternative housing options to ensure they can secure a home despite rising expenses.

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In the competitive real estate market, pricing a property to sell with the future in mind is essential for attracting buyers who are increasingly focused on monthly payments. By utilizing comparable sales (comps) to determine an appropriate price point, sellers can strategically position their homes to appeal to potential buyers. Understanding the financial implications of pricing not only helps in making informed decisions but also ensures that properties remain competitive in a market where affordability is a key concern for many.

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In this episode of the Behind The Doors podcast, Joe Wechsler discusses the two primary types of construction and renovation companies, shedding light on their roles in property investment. He explores strategies for buying and maintaining properties during the winter months, emphasizing the importance of proactive upkeep to prevent issues when tenants or neighbors notice neglected properties. Joe also highlights the significance of due diligence when assessing properties, detailing how investors can better understand a home's condition before committing to renovations. Additionally, he shares insights on streamlining client onboarding to enhance investor relationships, making the process more efficient and effective.

Joe Wechsler joined Kando Group in 2015 and quickly advanced to become Director of Operations for the Construction Service Department. In this role, he has significantly enhanced productivity by implementing innovative processes that keep the department ahead of industry trends. Known for his sharp technical skills, Joe developed an app that streamlines the home inspection process, ensuring efficient and accurate information sharing among all parties. A strong proponent of teamwork, he fosters effective communication among employees and cultivates a friendly workplace atmosphere. Outside of work, Joe is a dedicated New York Giants fan and enjoys photography and flying drones in his free time.

https://www.linkedin.com/in/joe-wechsler-56621290/

https://www.yeswekan.com/team

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In this episode of Behind The Doors, the hosts dive into one of the biggest untapped opportunities for real estate agents today: distressed property leads. With inflation rising, credit card debt soaring, and wages lagging behind, many homeowners are facing financial strain—creating a growing wave of pre-foreclosures, tired landlords, and vacant properties. The conversation explores why now is the time to act, how agents can source these leads through title partners or data providers, and the best marketing strategies to engage distressed sellers with empathy and urgency. From offering cash deals to helping homeowners preserve equity, this episode is a masterclass in turning market challenges into real opportunities—while genuinely helping people in need.

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In this episode of the Behind The Doors podcast, Daniel Shaked discusses the current challenges in the real estate investing business model and why it is fundamentally broken. He highlights a common mistake among first-time investors—neglecting property management—and explains why a successful manager ensures that investors can focus on growth rather than day-to-day operations. Daniel emphasizes the importance of partnering with individuals who share a vested interest in strengthening an investment. Finally, he explores how technology is driving innovation in property management, making real estate investment more efficient and scalable.

Daniel Shaked is the Founder and CEO of Home365, a company that combines InsureTech, AI, and advanced software to transform the Property Management industry with a focus on Single-Family Rentals (SFR). Founded in Palo Alto, California, Home365 guarantees rental income performance and optimizes Net Operating Income (NOI) to make rental property ownership more profitable, predictable, and hassle-free. With over 15 years of experience in Hyper-Local SMBs, Daniel has a deep understanding of the challenges faced by homeowners, consumers, and service providers. Before Home365, he founded OneCall Ltd., a successful pay-per-call platform for local businesses, and served as VP of Operations at SMARTEAM, a Dassault System company, where he led strategic projects and key departments. Under his leadership, Home365 manages thousands of properties across nine states and 18 metropolitan areas, with plans to expand to over 100,000 properties. Passionate about leveraging technology to improve the shared economy, the future of living, and real-time communication, Daniel thrives on collaborating with individuals who embrace an “Extreme Ownership” mindset.

https://www.linkedin.com/in/danielshaked/

https://www.home365.co/

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In this episode of Behind The Doors, the hosts explore how shifts in the stock market directly impact real estate—and why savvy agents need to start paying attention. When volatility strikes Wall Street, consumer confidence dips, interest rates fluctuate, and both investor behavior and buying sentiment shift fast. Dan breaks down how these market movements present both risks and powerful opportunities for agents who position themselves as educators and trusted advisors. From understanding buyer psychology to tracking rate changes and leveraging uncertainty as a competitive edge, this episode is a must-listen for real estate professionals who want to stay ahead of the curve and guide clients with clarity and confidence.

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In this value-packed episode of Behind The Doors, we dive deep into why the current economic climate—marked by inflation, stock market volatility, and shifting interest rates—could be a golden opportunity for real estate investors. We explore how real estate remains a recession-resistant, tangible asset with long-term wealth-building advantages like cash flow, tax benefits, control, and leverage. From distressed property opportunities and off-market deals to creative financing strategies and the growing shift toward long-term rentals, the conversation lays out actionable steps for investors to take advantage of today’s market conditions. Whether you're a mom-and-pop investor or exploring how to use a self-directed IRA to build wealth, this episode reinforces that real estate is a game of chess, not checkers—and now is the time to make your move.