Behind The Show is a part of Podcasting People - you're in the right place!

Stephanie Fuccio, a podcast marketing and strategy consultant, joins producer Gareth to share her insights on the tools and techniques that help podcasters sound more authentic in their content. With a focus on embracing technology and experimenting with new platforms like YouTube and OpusClip, Steph emphasises the importance of being personable rather than overly professional in podcasting. They discuss the evolution of her business from podcast editing to providing marketing strategies tailored for creators, highlighting how adaptability is key in the ever-changing podcast landscape. The conversation also touches on the challenges faced with various recording software, particularly StreamYard's recent changes, and the benefits of using Buzzsprout for podcast hosting.

Takeaways:

• Podcasting equipment can evolve, and it's essential to adapt to new technologies as they emerge.
• Utilising video content, such as YouTube shorts, can significantly expand your podcast's reach.
• Finding the right podcasting software can enhance your workflow and improve audio quality.
• Podcasters should prioritise authenticity over professionalism to connect better with their audience.
• Dynamic ad insertion is a crucial feature for modern podcast hosting platforms.
• Experimenting with different tools and platforms helps podcasters find what works best for their unique needs.

Links referenced in this episode:

• coffeelikemedia.com
• podcastingpeople.community

Companies mentioned in this episode:

• Substack
• YouTube
• Loom
• Buzzsprout
• Hindenburg
• Acon Digital
• OpusClips
• StreamYard
• SquadCast
• Riverside
• Boomcaster
• Adobe

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This podcast is produced and edited at The Sound Boutique by Gareth Davies.

Mentioned in this episode:

The Sound Boutique