In this episode, Bethany explores the public rebrand of ConvertKit to Kit, the creative process, challenges, and insights from both the old and new brand with Creative Director Charli Prangley.

In this episode, we’ve conversed about:

• Behind the Scenes of ConvertKit's Rebrand → Kit
• The criteria for deciding when it was time to rebrand
• Addressing skeptism after a previously unsuccessful rebrand
• Rebranding in public
• Maintaining brand integrity
• Navigating and balancing creativity and functionality in a rebrand
• Three core brand personality traits
• Color accessibility

Resources & Links to Continue the Conversation:

You can find our more about this rebrand at: Kit.com

Discover Your Brand Personality by Taking The Free Brand Quiz

Learn more about Bethany Works® Design Agency: bethanyworks.com

Create a Stunning Psychology-Backed Brand with our Brand & Web Design Services

Enter Into Your Bespoke Brand Evolution Through Our Signature Offer, BRANDCEND™

Apply to work with Bethany as your coach through The CreativeCEO Mentorship

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Secure Bethany as a speaker for your next event or experience:

bethanymccamish.com

Let’s Keep the Conversation Going On Social:

@bethanyworksdesign on Instagram & Facebook

@unbreakablebrandspod on Instagram & Facebook

@bethanymccamish on Instagram, TikTok, and LinkedIn

Connect with Bethany:

• Agency Website: https://bethanyworks.com/
• IG: @unbreakablebrandspod
• IG: @bethanyworksdesign