• Bethany Silvis: Success begins with Trust | Capstone Conversations

  • 2024/09/09
  • 再生時間： 19 分
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Bethany Silvis: Success begins with Trust | Capstone Conversations

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  • サマリー

  • Capstone Conversations
    With Jean Caragher

    What fun it is speaking with Bethany Silvis, marketing supervisor for Kerkering, Barberio & Co., who was named the Association for Accounting Marketing Rookie of the Year.

    • Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friuday with Gear Up for Growth here |

    Bethany joined her firm in 2018 as the marketing coordinator.

    Since then, Bethany:

    • Has taken KB’s social media activity to a whole different level.
    • Built a bevy of digital webinars and presentations.
    • Mastered Camtasia to edit videos for the website, social media, and specific campaigns, including a series they called "A Day in the Life of a CPA," which was used as a recruiting tool.
    • And has taken a seat on the University of South Florida Muma College of Business Customer Experience Advisory Board as a program advisor and completed the customer experience course at USF.

    In this episode, Silvis explains:

    • How important it is to be flexible
    • How her focus on client experience came about
    • Her two pieces of advice for accounting marketers
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あらすじ・解説

Capstone Conversations
With Jean Caragher

What fun it is speaking with Bethany Silvis, marketing supervisor for Kerkering, Barberio & Co., who was named the Association for Accounting Marketing Rookie of the Year.

  • Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friuday with Gear Up for Growth here |

Bethany joined her firm in 2018 as the marketing coordinator.

Since then, Bethany:

  • Has taken KB’s social media activity to a whole different level.
  • Built a bevy of digital webinars and presentations.
  • Mastered Camtasia to edit videos for the website, social media, and specific campaigns, including a series they called "A Day in the Life of a CPA," which was used as a recruiting tool.
  • And has taken a seat on the University of South Florida Muma College of Business Customer Experience Advisory Board as a program advisor and completed the customer experience course at USF.

In this episode, Silvis explains:

  • How important it is to be flexible
  • How her focus on client experience came about
  • Her two pieces of advice for accounting marketers
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