Is in-person car buying dead? It’s the question on every dealership’s mind—and in this episode, Travis Miller and Jimmy Vee break down the data that tells the real story.

From test drive statistics to customer psychology, we explore how in-person experiences still play a crucial role in the modern car buying journey.With 85% of buyers saying test drives are essential—and 95% of luxury buyers insisting on them—it’s clear the human connection still matters. But as tech giants and digital platforms push toward fully online car shopping, what does that mean for local dealerships?We share powerful insights into customer behavior, generational trends, and why confidence, value, and confidence in value are key drivers of satisfaction. You’ll learn why in-person dealerships still hold a competitive edge, how to leverage human relationships in a tech-driven world, and why the "miracle of the car business" is far from over.✅ Like, subscribe, and hit the bell so you don’t miss future episodes.✅ Join the conversation at BetterDealerships.com✅ Want real dealership growth? Visit RichDealers.comShare this video with your team and dealership peers—help shape the future of car buying.💻 RESOURCES MENTIONED IN THIS EPISODE:▸ http://www.BetterDealerships.com📖 Get Jim & Travis' best-selling book on automotive sales strategy: https://www.amazon.com/Last-Up-Curious-About-Future/dp/0985478233/📌 Want even more tips for your auto dealership? Subscribe to This Channel:https://www.youtube.com/channel/UCMf39DeFH2l7LKb-PNRzNpg?sub_confirmation=1ABOUT JIM & TRAVIS===================Jimmy Vee and Travis Miller are the founders of Rich Dealers®, the nation's leading experts on attracting customers and the authors of Gravitational Marketing.🖥️ Website: https://www.RichDealers.com🖥️ Website: https://www.GravitationalMarketing.com__________👉🏻 Did you enjoy this video? Please share your thoughts and opinions in the comments below - we love hearing from you! Also, we appreciate it when you share these videos with your friends and colleagues in the car dealer business.#cardealership #autodealer #betterdealerships #cardealershipmarketing #automotivemarketing #automotiveindustry #marketingtips #autodealer

In this episode, Travis and Jimmy reveal the three key elements that make any marketing message more effective: urgency, scarcity, and believability. Whether you're running a dealership or any local business, mastering direct response marketing is essential for driving customer engagement and increasing conversions.Learn how to craft irresistible offers that get customers to act now, avoid common advertising mistakes, and stand out from the competition. Plus, discover why real limits and a strong reason for your offers can boost credibility and make your marketing more powerful than ever.🔥 "Key Takeaways:"✅ Why urgency compels immediate action✅ How scarcity increases perceived value✅ The importance of believability in marketing offers✅ The difference between Tier 1 vs. Tier 3 advertising✅ How to craft high-converting messages for dealerships & local businesses🔔 Don't forget to like, comment, and subscribe for more powerful advertising strategies!

In this episode, Jim and Travis break down one of the biggest frustrations for car dealerships: lead quality. While bad leads do exist, many dealers struggle with lead conversion due to poor processes. The key to success? Speed to lead—the faster you respond, the better your chances of closing a deal.We explore the lead conversion funnel, why timely responses are critical, and how improving dealership sales processes can turn so-called "bad leads" into real opportunities. If you're in automotive marketing or dealership sales, this episode is packed with actionable insights to help you increase conversion rates and boost sales.*Key Takeaways:*✅ Lead quality is a common concern, but the real issue often lies in response time and process.✅ Speed to lead is critical—the first 60 seconds can make or break a deal.✅ Only a small percentage of leads convert, but handling them correctly can maximize success.✅ Effective communication with leads improves appointment scheduling and sales.✅ A strong lead management strategy can increase dealership performance.⏳ *Chapter Timestamps:*00:00 - Understanding Lead Quality Challenges09:55 - The Importance of Speed to Lead💬 What’s your biggest challenge with lead quality? Drop a comment below! 👇