In this episode, we dig in to discuss the fine line between being your authentic self and curating a brand that will help you in your growth journey. Brynnan vibes to Hadestown in Bumps, Beats, and Belts while Toby laments the sale of his never-ending project car.


BetterEveryWeek

TB: She’s a college student. 

BB: He’s a college professor. 

TB: We’re both stubborn and opinionated…

BB: …and committed to getting better every day! Better Every Week is the podcast for those who relentlessly pursue BETTER. 

Facilitator: TB

• Opener
• Bumper/intro music
• Opening quote
  • “Your brand is what people say about you when you’re not in the room.” -Jeff Bezos
• Questions & discussion
  • Lots of people talk about branding and establishing yourself in the world as dependent upon your ability to get people to know, like, and trust you. Let’s unpack that…
    • Know
      • The first aspect of making a name for yourself is to be known. When you were 11-12 years old, your mom asked you to come up with a single word to help define your future. You said “known.” We ended up putting it in big letters in your room. What did you mean by that and why did you pick that specific word?
      • What do you think you could become world-class at that would make you known?
    • Like
      • There’s been plenty of discussion about the differences between introverts and extroverts. This one, at least in scale, can be a real challenge for people who are more reserved. What are some ways people who are more reserved can be liked on a grander scale while still being true to themselves?
    • Trust
      • Authenticity seems to be in short supply. What are the risks of “keeping it real” as you build your brand? 
  • Being vulnerable
    • Brene Brown is recognized for being the leader in being vulnerable and the importance of “taking off our armor” as we enter the arena. Who are some artists or celebrities you look up to because they aren’t afraid to show the world their authentic self?
    • Let’s get real here. Do you think there’s a double standard when it comes to vulnerability and gender roles? Is it more or less okay for guys to be vulnerable? What’s the potential risk? What’s the potential reward?
  • Practical aspects
    • What are the keys to building a brand that every person could benefit from? What should the process look like?
      • Mission
        • What do you want to be ABOUT? Your WHY.
• TB: Infuse LIGHT. Inspire NEW LEVELS. Improve LIVES.
• Core values
  • Your HOW. HOW you intend to accomplish your WHY.
  • TB: 
    1. Serve first. Others > self
    2. Always growing. Luke 2:52
    3. Relentless pursuit. Hustle to the ball. 
    4. Vigilant action. No weeds
• Color scheme
  • Green means growth & life!
• Logo
• Resume
• Cover letter
• Website
• Blog/portfolio
• Podcast
• Bumps, Beats, and Belts (music picks of the week)
  • What are you vibing to this week and why?
    • BB
    • TB
• Sprouts and Seeds
  • This week:
    • Craft a mission statement for yourself. What do you want to be about?
    • Develop a list of at least 3 core values that will serve as the HOW behind your WHY