Larry Walsh, CEO and chief analyst at Channelnomics, emphasizes that the value proposition for distribution continues to grow stronger due to vendors' expansion goals, and even more so with the increasing focus on data intelligence and digital transformation. In this episode of Beyond Distribution with GTDC, he discusses partner expansion and the shifts in global go-to-market strategies with host Frank Vitagliano.

 How will greater data synergies and analytics affect sell-through? What effect will digital marketplaces have on partner engagement and sales growth? How has the value of distribution been affected by cloud expansion and hyperscalers? Hear the answers to those important questions and more in this episode of Beyond Distribution with GTDC.  

 Be sure to check out the GTDC Knowledge Hub to access more than 40 additional podcast episodes and a variety of other valued industry resources.   

Supporting the global IT community can be an eclectic and demanding job, which is why distributors play such a vital role in vendor’s expansion plans. Ananth Lazarus, GTDC’s Managing Director for APJ, joins host Frank Vitagliano in this episode to discuss the critical region's dynamic and diverse IT ecosystem. The duo explores the economic impact and the evolving role of distributors and touches on the significance of the upcoming GTDC Summit APJ in Singapore.

What do global vendors need to know about the complexity of this region? How can distributors help IT companies address many of the different opportunities and challenges they face in APJ? Hear the answers to those questions (and more) in this episode of Beyond Distribution with GTDC.   

 Learn more about GTDC Summit APJ (as well as our 2025 North American and EMEA events) here: https://gtdc.org/education-events/

With continually shifting threat vectors and cybercriminals increasing use of AI, partners need more support than ever before, and distribution is evolving to fill that gap, according to Bob Skelley, Senior Vice President of Channels of Arctic Wolf. The tenured and respected channel champion joins host Frank Vitagliano in a comprehensive discussion involving technology and business model advances, partner advisory committees and the challenges of managing global programs.

How can vendors and distributors help partners build stronger cybersecurity practices? What role can distribution play in demand creation, market expansion and education? Get the answers to those questions (and more) in this episode of Beyond Distribution with GTDC.   

Access previous episodes and other valued industry resources on the GTDC Knowledge Hub.