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BOOM! We’re back with part 2 of our FAQ series, and this time Marc Müskens is answering even MORE of your biggest questions. From avoiding burnout to streamlining your design process, this episode is packed with actionable insights to help you take your interior design business to the next level! 🚀

Ready to build a standout brand, attract the right clients, and avoid those endless revisions? Grab your notebook and get ready for a game-changing session. 💥

🔑 In this episode, you’ll learn:

•How to stay focused and avoid burnout as your business grows

•How to position yourself as a go-to interior designer

•The “7 Times Why” method to uncover your clients’ true needs

•How to systematize and delegate effectively for business growth

Don’t miss it—your business breakthrough is just one listen away! 🎧

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BOOM! Here we are, with an extra special episode of the Beyond Interior Design Podcast! This time, no guest—it’s just Marc himself in the spotlight. And trust me, this is one you do NOT want to miss. We’re diving deep into the burning questions we’ve been getting for years from interior designers like you: how to level up, how to attract the perfect clients, and how to maximize your value. 🚀

Grab your notebook and pen because what I’m about to share could completely change your business! We’re about to drop some serious insights, tips, and tricks to help your design firm grow and attract the right clients. Sound good? Let’s do this! 💥

🔥 What’s in store?

• How to attract the right clients.

Focus! How do you make sure you’re attracting the right people instead of trying to serve everyone? Spoiler: you don’t need to do everything for everyone!

• Who is your ideal client?

It’s not just about the budget—it’s about who you really want to help and why. Your client needs to feel you’re the perfect fit.

• Packages over hourly rates.

How to flip the conversation and focus on selling solutions and results, not just hours.

• Do what you’re great at and let the rest go.

Want to grow without getting bogged down by day-to-day tasks? Discover the power of delegation and staying in your zone of genius.

• Social media without the stress!

Smart strategies to stay visible online without spending all day on it. Learn how Marc’s ‘11 Design Principles’ can level up your social media game!

🔑 Conclusion: This episode is PACKED with powerful insights to help you grow your interior design business, streamline your processes, and most importantly: attract the right clients. This is your chance to be a true gamechanger in the design world! 💥

Stay tuned for episode 42, where we’ll dive even deeper into more of your burning questions. I’m here to help you take your business to a whole new level. 🚀

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🎨 Are you ready to transform your approach to interior design? In this episode of The Beyond Interior Design Podcast, we sit down with Marie-Gon, a leading expert in colour and interior design. With over 20 years of experience, Marie-Gon has revitalized countless spaces and empowered designers worldwide through her masterclasses and coaching.

Marie-Gon dives into the latest trends in interior design, the critical role of colour, and strategies to stay ahead in a rapidly changing industry. She shares her expertise on using colour to create impactful designs and discusses the integration of AI and technology in modern interior design, providing practical advice for enhancing your workflow.

What You Will Learn:

• 🌟 The latest interior design trends and how to master or ignore them.
• 🎨 The science behind colour and its impact on design.
• 🤖 How to use AI and technology to boost your design process.
• 💡 Practical tips for staying creative and innovative.
• 🏠 Marie-Gon's unique approach to transforming spaces.

About Marie-Gon: Marie-Gon is a colour and interior design expert with a passion for teaching and empowering designers. Her masterclasses and coaching sessions help designers refine their skills and elevate their professional identity. Combining scientific methods with creative intuition, she crafts beautiful and functional designs.

Marie-Gon addresses the common challenges that designers face and offers solutions grounded in years of practical experience and scientific research. Her holistic approach ensures that every aspect of a design project, from the big picture to the smallest details, is carefully considered and expertly executed.

Don't miss this opportunity to learn from one of the foremost experts in design and colour theory. Whether you're an experienced designer or just starting out, Marie-Gon's insights will inspire you to rethink your approach and push the boundaries of what's possible in interior design.

Key Takeaways:

• 🌈 The importance of colour in design and how to use it effectively.
• 📈 How to incorporate the latest trends into your projects or choose to ignore them strategically.
• 🤯 Leveraging AI and technology to enhance creativity and efficiency.
• 🚀 Staying innovative and inspired in a competitive industry.
• ✨ Marie-Gon's strategies for transforming ordinary spaces into extraordinary experiences.

Tune in to hear from one of the leading voices in interior design and gain insights that will elevate your work to the next level. Don't forget to subscribe to The Beyond Interior Design Podcast for more inspiring conversations and expert advice.

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Discover the future of interior design with Dawn Scott. She's a visionary interior designer with over 20 years of expertise in transforming spaces through the power of colour and design. As a Senior Color Designer at Akzo Nobel and an advocate for inclusivity, Dawn has revolutionized environments in hospitals, schools, and care homes, ensuring they are not only aesthetically pleasing but also accessible to all.

In this insightful episode, Dawn delves into the transformative potential of AI in the design industry. Her extensive experience, combined with her passion for technology, positions her as a leading voice in integrating AI into interior design. Dawn discusses how AI can enhance creativity, streamline workflows, and lead to innovative design solutions that were previously unimaginable.

Overcoming Fear and Resistance: Dawn addresses the common fears and resistance that many interior designers have towards AI. She acknowledges that the rapid advancement of technology can be intimidating, but emphasizes that AI is a tool designed to assist, not replace, human creativity. By sharing her own journey and experiences with AI, Dawn provides a reassuring perspective on how designers can embrace this technology to enhance their work rather than fear it.

Key Takeaways:

• 🌟 Harnessing AI for Creativity: Learn how AI can inspire and amplify your creative processes.
• ⚙️ Streamlining Workflows: Discover practical ways AI can make your design workflow more efficient.
• 🎨 Innovative Design Solutions: Explore new design possibilities opened up by AI technology.
• 🏥 Inclusive Design: Understand the importance of creating accessible spaces, especially in public buildings like hospitals, schools, and care homes.
• 📚 Educational Insights: Gain insights from Dawn's role as a lecturer and her efforts in educating future designers on AI.
• 💡 Personal Journey: Hear about Dawn’s personal experiences and how they shape her approach to design and technology.
• 🚀 Overcoming AI Resistance: Learn how to overcome fear and resistance towards AI and decide whether or not you leverage this as a design tool.

About Dawn Scott:

• Senior Color Designer at Akzo Nobel: Dawn leads innovative design projects, focusing on the transformative power of colour.
• Advocate for Inclusivity: Her work ensures that spaces are accessible to everyone, including those with Dementia and neurodivergent needs.
• Passionate Educator: Dawn is dedicated to advancing the field of interior design through education and the use of cutting-edge technology.
• AI Enthusiast: She is at the forefront of integrating AI into design, helping designers embrace and utilize this powerful tool.

Dawn’s dedication to making spaces more beautiful and functional is matched by her commitment to leveraging technology for social impact. Her unique perspective, shaped by both professional achievements and personal experiences, offers invaluable insights for anyone interested in the future of interior design.

Whether you're an AI enthusiast, skeptic, or somewhere in between, Dawn's insights will challenge your perceptions and inspire you to explore new possibilities. 🌟🎨🏠

Tune in to hear from one of the foremost experts in design innovation and prepare to rethink what’s possible in the realm of interior design.

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In this enriching episode of Beyond Interior Design, host Marc Müskens sits down with the renowned Monique des Bouvrie. Monique, an influential figure in the Dutch interior design world, continues the legacy of her late husband, Jan des Bouvrie, who revolutionized Dutch interiors with his innovative white and symmetrical designs.

Join us as Monique shares her journey, insights, and the philosophy behind their transformative approach to interior design. Discover how they brought light and positivity into homes and created spaces that evoke deep emotions and wonder.

In this episode, you'll learn about:

• The origins of Monique and Jan's design philosophy.
• The power of light and white in transforming spaces.
• The importance of adding personal and emotional layers to your designs.
• Monique’s tips for this generation of interior designers and the value of being inspired by your surroundings.
• The balance between timeless design and current trends.

Monique also shares heartfelt stories about working with Jan and how their dynamic partnership influenced the design world. Whether you're an interior designer looking for fresh insights or simply a lover of beautiful spaces, this episode is brimming with inspiration and practical advice to elevate your designs.

Tune in and discover how to create interiors that not only look stunning but also feel deeply personal and inviting. Get ready to take your interior designs beyond the ordinary!

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In episode 37 of the Beyond Interior Design Podcast, we sit down with friend of this Podcast, Victoria Taylor. She is an experience expert, living in Scotland. Victoria shares her extensive knowledge on creating unique and timeless experiences, which are applicable to interior design as well. She emphasizes moving Beyond short-lived trends and focusing on elements that offer long-term impact and lasting appeal.

Victoria discusses the importance of authentic design and how to make your work stand out. She provides practical tips on crafting spaces that resonate deeply with clients, creating not just visually appealing interiors, but also meaningful experiences. Her approach centers on understanding clients' needs and desires, fostering connections that go beyond mere aesthetics.

It's essential to listen to what she has to say, if want to stay relevant and impactful as an interior designer. Her philosophy of blending timelessness with unique, personalized touches offers a fresh perspective that challenges conventional practices. This episode is filled with inspiration and practical advice on embedding authenticity and long-term value into your projects.

Victoria also shares her experiences working with hotels, cultural destinations, and high-end brands. Her stories and strategies will motivate you to rethink your approach and strive for excellence in every project.

Whether you're looking for inspiration, new strategies, or a deeper understanding of creating meaningful and lasting interiors, this episode with Victoria Taylor is a must-listen. Her insights on timeless design, unique interiors, luxury experience partnerships, and the essence of authentic design will enrich your professional journey and help you create spaces that truly stand out.

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Are financial concerns as a designer thwarting your path to true success? Join us as business transformation expert Gail Doby, co-founder of the Pearl Collective, transforms the daunting game of numbers into an empowering asset.

In this episode, Gail unravels the secrets to overcoming mental barriers such as imposter syndrome, illustrating how a shift in mindset can transition financial fear into fluency. Discover the transformative power of "yet" and how recognizing your worth can dramatically alter not just your pricing strategy, but the trajectory of your business growth.

This discussion is a treasure trove for designers eager to elevate their projects from modest beginnings to lucrative enterprises. We delve into the vital shift from hourly rates to value-based pricing, exploring how diverse pricing strategies can fortify your bottom line. It's about establishing processes that render your creativity profitable as your business burgeons. If you've ever caught yourself undercharging, the insights shared on accurately valuing your services will be invaluable.

What does success mean to you? In our frank dialogue, Gail and I explore the significance of tailoring your business model to your personal success markers. Whether you're nurturing a flexible lifestyle business or guiding a vast enterprise, the crux lies in weaving your values, objectives, and personal dreams into your strategic plan. Moreover, we'll venture into the journey of scaling your business, recruiting elite talent, and attaining financial freedom. Armed with actionable advice and inspiration, you'll be poised to enhance your client service model, ensuring your business's growth aligns with your identity and core values.

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Unveiling Timeless Innovation through Achille Castiglioni’s Legacy

Dive deep into "The Creative Power of Design Principles" alongside Giovanna Castiglioni, who brings a unique blend of personal insight and professional expertise to the table.

While you may not immediately recognize Giovanna's name, her inheritance of creative genius from her father, Achille Castiglioni, one of the most influential designers of the 20th century, makes her a guardian of design wisdom.

Achille's work, from the iconic Arco Lamp to the playful Mezzadro stool, has permeated our cultural fabric, shaping the aesthetics of both public and private spaces around the globe.

In this rich conversation, Giovanna, leveraging her background in geology, explores the symbiotic relationship between natural sciences and design principles. She reveals how her father's curiosity about everyday life's simplicity and functionality led to innovations that have become staples in design history. This dialogue is not merely a recounting of past achievements but a masterclass in the application of design principles that balance beauty, utility, and sustainability.

Giovanna takes us on a journey through her father's philosophy, emphasizing the importance of observing the ordinary to uncover the seeds of extraordinary design. This conversation is a treasure trove for anyone passionate about design, offering insights into how principles of simplicity, curiosity, and innovation can guide contemporary creative endeavors.