Ben Meadows, an economist and professor at the University of Alabama-Birmingham, delivers an engaging presentation centered on the value of Louisiana redfish. Using his personal experiences with redfish and fishing trips with his grandfather, he explores the economic and non-economic values of redfish. Meadows highlights that many people tend to assess the value of redfish solely by its market price, such as the cost of a filet. However, he argues that this approach overlooks the broader value derived from the fishing experience, including the joy of being on the water, the thrill of the catch, and the environmental value of having more fish in the ecosystem. Meadows continues by explaining how traditional fisheries economics focus on maximizing revenue from fish harvests, but this mindset misses the recreational and environmental importance of fish populations. He suggests that species like largemouth bass have already made the transition from being valued for their market worth to being more valuable alive and in the water. He asserts that redfish are similarly valuable when left in the water rather than caught and filleted. By quantifying the economic impact of recreational fishing and travel, Meadows estimates the Louisiana redfish’s value to be around $100 per fish annually at a LOW end. Ben concludes by emphasizing that promoting the conservation of redfish, rather than prioritizing their harvest, can create a virtuous cycle of economic and environmental benefits.