Let's talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates with guest Rachel Lopez.

In this episode, we’ve conversed about:

• The 5 things you didn't know about email marketing.
• Practical tips and strategies in email marketing that can significantly boost engagement and conversion rates.
• The importance of knowing your customer journey.
• The three levels of awareness as business owners—starting, stretching, and scaling—and how email strategies work for each level.
• The role of an annual calendar for your email marketing.
• Why every strategy and tactic should be tied to a business goal.
• Building trust and authority in a world dominated with AI generated content.

Resources & Links to Continue the Conversation:

The Align Leads Formula

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@bethanyworksdesign on Instagram & Facebook

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