Jon Torrey is the co-founder and Director of Marketing at SearchLight, a data and analytics company in the Home Services vertical. SearchLight first started as a digital marketing agency, but realized there were gaps with accurately tracking revenue generated by various marketing channels. The team and company fully pivoted into developing this software and have spent the last half-decade building their solution from the ground up specifically for trade businesses.

In today's interview, Jon dives into:

• Why you don't need more leads.
• How to close more unsold estimates.
• What metrics you need to be tracking.
• Why you might have a sales problem and not a lead problem.

Ready to get your business financially on track? Book a call with me today to learn how a CFO can transform your business: https://thebluecollaradvisors.com

David Moerman is founder at Home Service Business Coach which has impacted 100’s of home service entrepreneurs around the world. He is also the Owner at Revive Services, which is his home service business that runs with a management team. Outside of business Dave enjoys spending time with his wife Alex and son Beckham and going on walks with his golden retriever, Charlie.

In today's interview, Paul and David chat about:

1. • Getting off the truck
   • Getting out of the office
   • Recruiting great people to run the business.
   • Most common mistakes trades business owners make.

Ready to get your business on track financially? Book a call with me today to learn how a CFO can help you achieve your goals: https://thebluecollaradvisors.com/call/

In this week's podcast, Paul hosts his monthly solo show where he shares with you the #1 reason businesses in the trades fail...AND the five things you can do today to prevent it.

As an outsourced CFO, Paul's #1 job is to help his client create consistent, positive cash flow so they can achieve their personal and professional goals.

Unfortunately, most business owners in the trades never end up achieving their goals.

They lack the knowledge and confidence in navigating their financial future as they are experts in the trades.

Every blue collar business owneer believes they should have more time, more freedom AND more money in the bank.

Paul agrees! Which is why in today's episode he gives you FIVE things you can do today, to avoid failure and start improving your cash flow.

Don't wait another day to start achieving more money, time and freedom. Schedule a call today and receive a complementary financial assessment of your business: https://thebluecollaradvisors.com/call/