Discover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida. With expertise in nutrition, colonics, and herbology, Brenda has transformed countless lives through her brand Renew Life Formulas, emphasizing the critical role of gut health in achieving overall wellness.

Hear the heartfelt story behind the creation of Vital Planet Pets, born from personal tragedy and a strong love for animals. Brenda recounts how she channeled her grief into a renewed focus on animal health, leading to the development of high-quality pet supplements. Witness the evolution of the pet wellness market and the shift in consumer behavior towards treating pets with the same care as humans. Brenda's commitment to supporting independent retailers shines through as she shares strategies for helping them thrive in a competitive marketplace.

Gain valuable insights into the unique strengths and challenges faced by independent retailers in the health and wellness industry. Learn from Brenda's extensive experience as she discusses the importance of consumer education, maintaining Minimum Advertised Price (MAP) policies, and the need for community engagement. Discover practical steps to boost sales and customer satisfaction, emphasizing the vital role of independent stores in offering innovative supplements and personalized care. This episode is packed with inspiration and actionable advice from a true industry leader dedicated to transforming lives.

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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.