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  • How to be Successful as a Creator at Any Age & Tips for Getting Started at 40+ with Michelle Spieler
    2023/11/14

    Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.

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    Find Michelle:
    https://www.instagram.com/themichellespieler/?hl=en
    https://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q

    Find Sonia:
    https://www.instagram.com/sonia.elyss/?hl=en
    https://www.tiktok.com/@sonia.elyss?lang=en

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    36 分
  • How To Show Up As A Better Creator Using Human Design with Kaila O'Connor
    2023/09/27

    Take a minute to learn about Human Design with Sonia Elyss and Kaila O'Connor. Human Design will help guide you in making decisions that will lead you to a more joyful life. Feeling like you are fighting the mold as a Creator? Just can't understand how other people are doing it? This episode is for you. Becoming a Creator isn't a cookie cutter process, as a Creator, you might need to tap into your Human Design chart to better understand why you are feeling resistance.

    Connect with Kaila: https://kailaoconnor.com/ or https://www.instagram.com/kaila__oconnor/
    Find Sonia: https://www.instagram.com/sonia.elyss/ or https://www.tiktok.com/@sonia.elyss
    Learn more about Human Design: https://www.myhumandesign.com/

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    Find Harley:

    IG: @theharleyjordan
    Code BRANDMEETCREATOR for 10% off Do Less Club
    Website: theharleyjordan.com

    Find Sonia:
    IG & TikTok: @Sonia.Elyss
    Website: www.soniaelyss.com
    Join the Lip Service Community: https://winno.app/soniaelyss

    Follow The Brand Meet Creator Podcast:
    Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

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    38 分
  • Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?
    2023/09/07

    Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?

    Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs.

    If You Like It, Like It:
    Gwyneth Paltrow: https://www.independent.co.uk/life-style/gwyneth-paltrow-seed-ad-b2402399.html
    Hilary Duff: https://www.instagram.com/p/CwWNzJshuzP/?hl=en
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    Find Harley:

    IG: @theharleyjordan
    Code BRANDMEETCREATOR for 10% off Do Less Club
    Website: theharleyjordan.com

    Find Sonia:
    IG & TikTok: @Sonia.Elyss
    Website: www.soniaelyss.com
    Join the Lip Service Community: https://winno.app/soniaelyss

    Follow The Brand Meet Creator Podcast:
    Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

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    47 分
  • Episode 100: The Strategic Pivot of @Lamb.and.Littles - From Dog Account to 140k Followers in Less Than a Year
    2023/08/16

    Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight ship. Shan has leveraged her corporate marketing expertise to construct a content strategy that truly works for her. YOU BETTER BUCKLE UP. She brought the detail: the overlooked power of question boxes, deciphering consumer behavior, and how she's pushed affiliate sales further than imagined with ManyChat.

    The Nourished Product-Preneur Podcast
    Thinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.
    Find Stacie on the gram @sunlovinroots or sunlovinroots.com

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    Find Harley:

    IG: @theharleyjordan
    Code BRANDMEETCREATOR for 10% off Do Less Club
    Website: theharleyjordan.com

    Find Sonia:
    IG: @Sonia.Elyss
    Website: www.soniaelyss.com
    Join the Lip Service Community: https://winno.app/soniaelyss

    Follow The Brand Meet Creator Podcast:
    Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

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    43 分
  • Episode 99: Reality of Transitioning Affiliates to Paid Partnerships + Should you be on Tiktok Shops (with Sonia Elyss)
    2023/08/11

    This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect from their affiliates? and how can you craft an indisputable argument to transition from commission-based pay to payment per post?

    Who are you siding with??

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    Find Harley:

    IG: @theharleyjordan
    Code BRANDMEETCREATOR for 10% off Do Less Club
    Website: theharleyjordan.com

    Find Sonia:
    IG: @Sonia.Elyss
    Website: www.soniaelyss.com
    Join the Lip Service Community: https://winno.app/soniaelyss

    Follow The Brand Meet Creator Podcast:
    Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

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    47 分
  • Episode 98: New FTC Guidelines Have Dropped, Are You Aware?
    2023/08/08

    Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate partnerships.

    If You Like it Like it: Kierra Lewis (@kierralewis75)
    Read the details...FTC's website

    Getting Magnetic with Sandy and Wade
    Check out my friends Sandy & Wade over on their podcast Getting Magnetic. SO much value add.

    https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356


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    Find Harley:

    IG: @theharleyjordan
    Code BRANDMEETCREATOR for 10% off Do Less Club
    Website: theharleyjordan.com

    Find Sonia:
    IG: @Sonia.Elyss
    Website: www.soniaelyss.com
    Join the Lip Service Community: https://winno.app/soniaelyss

    Follow The Brand Meet Creator Podcast:
    Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

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    37 分
  • Episode 97: How to Avoid Reshoots and Achieve Recurring Partnerships (Solo Episode with Sonia Elyss)
    2023/08/04

    Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.

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    Find Harley:

    IG: @theharleyjordan
    Code BRANDMEETCREATOR for 10% off Do Less Club
    Website: theharleyjordan.com

    Find Sonia:
    IG: @Sonia.Elyss
    Website: www.soniaelyss.com
    Join the Lip Service Community: https://winno.app/soniaelyss

    Follow The Brand Meet Creator Podcast:
    Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

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    33 分
  • Episode 96: What you should be considering when Podcasting as a Content Creator with Chase Mitchell of Upstarter Pods
    2023/07/18

    Youtube kickstarted their own podcast platform so I had to ask Podcast Producer and my cofounder at All Influence Mgmt, Chase, back to hear his take. Who should start a podcast and who should hold off for now? How can you leverage your podcast to sell your own services? And what on earth can you charge for ads? Plus we chat about the importance and pitfalls of marketing podcasts on platforms like Instagram and Tiktok.

    Get Started on Riverside FM with discount HARLEY20

    Ultimate Podcast Weekly Workbook
    Maximize your Podcast with this Weekly Workbook. The Ultimate Podcast Weekly Workbook - Notion Template is available now, at upstarterpods.com/workbook and use code "brandmeetcreator" for 20% off.


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    Find Harley:

    IG: @theharleyjordan
    Code BRANDMEETCREATOR for 10% off Do Less Club
    Website: theharleyjordan.com

    Find Sonia:
    IG: @Sonia.Elyss
    Website: www.soniaelyss.com
    Join the Lip Service Community: https://winno.app/soniaelyss

    Follow The Brand Meet Creator Podcast:
    Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator

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    38 分