Brand Odyssey

著者： Kylie Hannaford and Miranda El-Atem
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  • サマリー

  • Do you want fun relatable content about the creative industry? Whether thats design, marketing, advertising, engineering or puppeteering - whatever it is - join Miranda and Kylie, two brand strategists and designers, as they take you on an expedition through the lands of brands. Each episode Kylie and Miranda will tell each other a story that the other hasn't heard before – “creative makes and breaks” – one where creativity has triumphed and one where the creative wheels fall off. We’ll chat about what went right and what went wrong - real time reactions and judgey quips included. From a $43M rebrand fail to how a street artist helped win a US presidential election, we will bring a diverse range of stories that will build your arsenal of creative case studies, while being entertained by two design nerds with some opinions. Episodes released weekly. So hop in if you dare, pop on your seatbelts, because we are going on a Brand Odyssey. Three Blocks Left Website: https://threeblocksleft.com.au/
    Copyright 2024 Kylie Hannaford and Miranda El-Atem
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あらすじ・解説

Do you want fun relatable content about the creative industry? Whether thats design, marketing, advertising, engineering or puppeteering - whatever it is - join Miranda and Kylie, two brand strategists and designers, as they take you on an expedition through the lands of brands. Each episode Kylie and Miranda will tell each other a story that the other hasn't heard before – “creative makes and breaks” – one where creativity has triumphed and one where the creative wheels fall off. We’ll chat about what went right and what went wrong - real time reactions and judgey quips included. From a $43M rebrand fail to how a street artist helped win a US presidential election, we will bring a diverse range of stories that will build your arsenal of creative case studies, while being entertained by two design nerds with some opinions. Episodes released weekly. So hop in if you dare, pop on your seatbelts, because we are going on a Brand Odyssey. Three Blocks Left Website: https://threeblocksleft.com.au/
Copyright 2024 Kylie Hannaford and Miranda El-Atem
アート マーケティング 経済学
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エピソード
  • Tony's x Heinz

    Tony's x Heinz
    2024/12/04

    First, it’s time to unwrap the vibrant story of Tony's Chocolonely - a brand as bold in its mission as it is in its colourful packaging. From its humble beginnings as a journalist’s crusade against child labour in the cocoa industry to becoming a global phenomenon, Tony's proves that purpose and personality can mix deliciously.

    Then, Kylie and Miranda take a saucy detour into Heinz’s QR code campaign mishap from 2012. Back when QR codes were still a novelty, Heinz launched a promotion that went hilariously off-track. It's a nostalgic look at a simpler (and blurrier) digital era!


    Connect with us:

    Three Blocks Left website

    Instagram

    Facebook

    LinkedIn
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    1 時間 1 分
  • Blockbuster x Blockbuster Bend

    Blockbuster x Blockbuster Bend
    2024/11/20

    Another big bumper episode - but this time it’s a break takedown with Miranda exploring one of the biggest relics of 90’s content consumption, Blockbuster!

    When we think of Blockbuster’s demise, we think of netflix and streaming services being the reason for their bankruptcy, but as always, when you scratch the surface there’s always more to the story.

    From refusing an offer of purchase from an early-stage-Netflix that would send shivers down any good capitalist’s spine, to an ad campaign that flat out lied to customers and landed them in court, this is a juicy one with an unexpected and uplifting ending - exit through the gift store!

    Tangents include face swap apps, the excellence of Romy and Michele’s High School Reunion, and how during 2008-2013 we all risked jailtime by illegally downloading content via limewire. It is revealed that Kylie cannot do accents. Like at all. And Miranda and Kylie's tips for hijacking primary school assignments.


    Connect with us:

    Three Blocks Left website

    Instagram

    Facebook

    LinkedIn
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    43 分
  • Barbie x Barbie

    Barbie x Barbie
    2024/11/06

    Shock horror, Miranda and Kylie are changing up the format again! Kylie got lost in the Barbie Malibu dream house and needed her own episode to do the 2023 Barbie brand world takeover justice.

    Hold onto your pink party pants people - Kylie is taking us through the journey of the world’s most beloved and the world’s most problematic doll. BARBIE. How did this little lady change the narrative from being viewed as a vapid, one dimensional, out of date toy with flatlining sales in the 2000’s, to cultural phenomenon and valid lifestyle choice in 2023.

    The devil works hard but the Barbie brand and marketing team work harder.

    Tangents include but are not limited to why Miranda recommends wearing hand puppets to music festivals, the state of Kylie’s Hokas, the kookiest Barbie’s on the market and what kind of degenerate Barbie’s we think we would be.


    Connect with us:

    Three Blocks Left website

    Instagram

    Facebook

    LinkedIn
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    44 分

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