As promised - and in our very first interview episode - we’re sitting down with Tony Ibbotson, founder and creative director of The Creative Method, to talk all things logos. From the bold Red Rooster rebrand to what makes a great logo stand out, Tony shares his insights on design, storytelling, and building brands that last. Short, sharp, and packed with branding gold!

This week, we’re diving into two very different brand stories - one that rose from the ashes (or the deep fryer) and one that crashed before it even got started.

First up, Red Rooster’s redemption arc. For years, Australia’s OG chicken chain had an identity crisis - was it fast food? Was it a Sunday roast? Did anyone actually go there on purpose? But in a move no one saw coming, Red Rooster went from forgotten to fan favourite with a bold new look, a fresh menu, and the kind of confidence that says, “Yes, we do belong in the late-night drive-thru rotation.”

Then, we get into a failed Bumble campaign that literally no one asked for. Instead of empowering singles, the campaign backfired spectacularly, leaving users confused, annoyed, and wondering if Bumble even knew what its own app was for.

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We're back, and this time, we’re unwrapping the colourful and unexpectedly sophisticated world of Chupa Chups - the Spanish-born lollipop brand that’s been delighting taste buds since the ‘50s. Chupa Chups is proof that smart branding (and a whole lot of sugar) can go a long way.

Then, we’re diving into one of the strangest brand extensions of all time - Cosmopolitan magazine's attempt to break into the dairy aisle. In the ‘90s, Cosmo decided that telling people how to dress and date wasn't enough. Spoiler alert: it did not go well.

Connecy with us @brandodysseypod