A looming trade war added to growing trends of consumer and ecomomic uncertainty. What is a brand to do when everything feels chaotic?

Joe hosted a TikTok Live to talk with people about what all brands, especially smaller brands, should and shouldn't do when they're feeling the pressure that everyone is feeling.

It's a loose conversation, and some of the topics include keeping top of mind for consumers, ways to pivot a business, some life anecdotes from the 2008 recession, and the opportunities and pitfalls of using too much AI in marketing.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

How can you carve out a piece of an established category? It helps if your brand has distinct features from the competition, but if not, you can build them with your marketing.

Today on Brand Sauce, we'll talk about how to exploit a distinct feature to help your brand grow, or how you can use your marketing to establish a unique niche to help you stand out. Also, we open up the mail bag and have a brief word from our newest "sponsor" on the pod.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

One of the most common words you hear brands and creators prioritize in their content strategy is "authenticity," especially in how they show up in social and digital channels.

But what does authenticity actually mean to be authentic as a brand? It may not mean much of anything, and anyone creating content for an audience could use any number of different words or strategies to better plan how they show up.

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

Have a topic for Joe? Email questions to brandsaucepod@gmail.com.