This week on Brand You, we're joined by leadership coach Andy Nisevic to unpack the powerful relationship between personal branding and leadership. From the boardroom to the breakroom, we’re diving into why leadership today isn’t just about strategy, it’s about showing up with clarity, consistency and authenticity. And that starts with knowing who you are and what you stand for.

Andy shares how his own personal brand has evolved through his leadership journey, and why getting clear on your mission, vision and values isn’t just good branding, it’s essential for setting the tone across your whole organisation. We talk about how those values can shape how people behave at every level, and why authenticity isn’t a fluffy extra, it’s your superpower as a leader.

Whether you're leading a team, a company or just getting started with building your influence, this episode is packed with real talk, practical advice, and inspiring stories that’ll help you lead with more purpose, trust and impact. If you’ve ever wondered how your personal brand fits into the bigger leadership picture, this one’s for you.

Follow Andy through his website One Degree or LinkedIn.

Follow the podcast on LinkedIn, and join the⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we’re diving into how to monetise your personal brand in 2025. Whether you’re looking to create an extra income stream or turn your brand into a full-time business, there are more opportunities than ever - but where do you start?

First, we’ll cover the foundations of monetising your personal brand - why it’s crucial to have a strong, consistent brand before focusing on income, and how to identify your niche, audience, and unique value proposition to attract the right opportunities.

Next, we’ll explore multiple streams of income you can build through personal branding, including:

• Online courses, coaching, or consulting

• Digital products like e-books, templates, or paid memberships

• Brand collaborations and sponsored content

• Passive income through affiliate marketing and evergreen content

Then, we’ll talk about leveraging social media and digital platforms to generate revenue. You’ll learn how to use platforms like Instagram, TikTok, LinkedIn, and YouTube to grow your audience and drive conversions, while maintaining engagement and avoiding a sales-heavy approach.

We’ll also break down how to build and sell a personal brand ecosystem - turning your expertise into scalable offerings like workshops, speaking engagements, and subscription models. Finally, we’ll tackle common challenges - like the fear of feeling “too salesy” or losing authenticity when introducing paid offerings.

Your action step this week? Start small! Pick one monetisation idea - whether it’s a brand collaboration, network marketing partnership, writing an e-book, launching a webinar, or offering 1:1 coaching - and outline a basic plan to create and promote it. Your personal brand has value - now it’s time to turn that value into income!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we’re diving into how to move beyond personal branding and create a purpose-driven impact in 2025. Personal branding isn’t just about showcasing expertise anymore - it’s about using your influence to drive real, meaningful change. But how do you align your brand with a larger mission? And how can you build a community-driven movement that resonates with your audience?

First, we’ll discuss the shift from personal branding to purpose-driven leadership - how individuals evolve from simply building their brand to leading with impact. We’ll explore how having a clear mission behind your brand amplifies influence and credibility in a crowded digital space.

Next, we’ll dive into how to align your personal brand with a meaningful mission. Whether you’re passionate about sustainability, mental health, or education, we’ll cover how to choose a cause that feels authentic, integrate it into your messaging, and connect with audiences who share your values.

Then, we’ll talk about the power of community in turning your personal brand into a movement. You’ll learn how to engage your audience, foster a sense of belonging, and empower others to champion your mission. Plus, we’ll break down real-life examples of individuals who have successfully built movements from their personal brands, such as Greta Thunberg - and the lessons we can apply from her journey.

Finally, we’ll look at why 2025 is the perfect time to focus on impact-driven branding. With more people craving genuine connection and values-led leadership, this is your opportunity to stand out, make a difference, and build something bigger than yourself. Your action step this week? Take a moment to reflect on what truly drives you. Identify one cause, value, or mission that aligns with your personal brand, and brainstorm one small but impactful way to incorporate it into your content or business - whether through a social media post, collaboration, or a new project idea. Let’s make 2025 the year your brand stands for something bigger!

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.