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BrandBusters Ep. 18: Matt Mullenax, Co-Founder & CEO of Huron
- 2024/10/09
- 再生時間： 39 分
- ポッドキャスト
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サマリー
あらすじ・解説
In Episode 18, James and Sean sit down with Matt Mullenax, Co-Founder & CEO of Huron, a fast-growing men’s care brand offering products with high-quality ingredients and captivating scents.
We cover:
-Matt’s career path, from investment banking to Bonobos, and how his journey led him to launch Huron
-The challenges of launching a DTC (direct-to-consumer) men’s personal care brand
-The importance of customer-first thinking and how Huron emphasizes consumer feedback in product development
-The impact of scent on the men’s care market and why it’s a key differentiator for Huron
-Navigating the world of fundraising, including the value of having investors with domain expertise
-Key lessons Matt learned along the way, from formulating products to scaling a brand across multiple channels like Amazon and DTC
Matt’s passion for his brand and deep understanding of the men’s personal care space shine through in this insightful conversation.