• Brands going global: there is no recipe for success

  • 2022/11/07
  • 再生時間： 12 分
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Brands going global: there is no recipe for success

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  • The Big Brewers seem to be pushing brands that half of the world didn’t know they needed. But there is a risk to Big Brand thinking: Just because the Big Brewers have the muscle to push brands into a market does not mean that these brands have a unique customer value proposition. The rise and fall of the Foster’s beer brand can serve as a warning.
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あらすじ・解説

The Big Brewers seem to be pushing brands that half of the world didn’t know they needed. But there is a risk to Big Brand thinking: Just because the Big Brewers have the muscle to push brands into a market does not mean that these brands have a unique customer value proposition. The rise and fall of the Foster’s beer brand can serve as a warning.
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