Brave Business Triumphs a //NKST podcast

著者： Hosts: Douglas Longenecker and Tara Baumgarten
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  • Most people don't see a difference between a business and its brand - nor do they care. To them it's all the same. But, growth-minded leaders understand this dynamic and value relevance, awareness and capturing the imagination of the people they need to reach. Join Hosts, Doug Longenecker and Tara Baumgarten as they talk with industry pros to explore their POVs on connecting strategy, creativity, technology and human nature. In a brave new world, only a brave business will triumph.
    Hosts: Douglas Longenecker and Tara Baumgarten
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  • Brave Business Triumphs S5:E1Alarice Lonergan, IBM: Successful CX /EX Programs Know the Specific Problem that Needs to be Solved.

    Brave Business Triumphs S5:E1Alarice Lonergan, IBM: Successful CX /EX Programs Know the Specific Problem that Needs to be Solved.
    2024/07/24

    Here we go, with special guest Alarice Lonergan of IBM and co-hosts, Doug Longenecker and Tara Baumgarten as they talk about the finer points of scaling CX/EX programs, the long-term valuation of CX needed for organizations to make it a strategic and competitive advantage. They also discuss the important work of the Woman's Bond Club, of which Alarice is the Co-President.
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    34 分
  • Brave Business Triumphs S4:E6 Max Zug MAKE/FILMS: Brand Video Content in the Era of Conversion Funnels and Artificial Intelligence

    Brave Business Triumphs S4:E6 Max Zug MAKE/FILMS: Brand Video Content in the Era of Conversion Funnels and Artificial Intelligence
    2024/05/07

    Here we go, with guest Max Zug of MAKE/FILMS and host Doug Longenecker as they get into the finer points of creating, managing and deploying branded video content. A completely candid conversation about the marketing conversion funnel and how AI is forcing change as well as introducing new opportunities.

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    39 分
  • Brave Business Triumphs S4E5 Marcus Rosenau SSP Architects A Collaborative Design Process Built with Integrity

    Brave Business Triumphs S4E5 Marcus Rosenau SSP Architects A Collaborative Design Process Built with Integrity
    2024/02/21

    Here we go with guest Marcus Rosenau and host, Doug Longenecker as they explore how the term "architectural integrity" goes beyond the actual structure to include the consistency of the design idea itself and how that should hold up over time too. To reach that level of integrity, the team at SSP Architects help their clients get there with continual collaboration from initial discussions, design ideation, final construction and every phase in between.

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    41 分

あらすじ・解説

Most people don't see a difference between a business and its brand - nor do they care. To them it's all the same. But, growth-minded leaders understand this dynamic and value relevance, awareness and capturing the imagination of the people they need to reach. Join Hosts, Doug Longenecker and Tara Baumgarten as they talk with industry pros to explore their POVs on connecting strategy, creativity, technology and human nature. In a brave new world, only a brave business will triumph.
Hosts: Douglas Longenecker and Tara Baumgarten
マーケティング 経済学
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