In this week’s Edge of Growth, host Hannah Ajikawo welcomes Kerry Curran, founder of Revenue-Based Marketing Advisors, to unpack one of the hottest topics in B2B growth: how to successfully move upmarket and drive high-consideration purchases.

With over 20 years of experience working with Fortune 500 companies, Kerry shares actionable insights on how scale-ups can navigate the complex process of selling to enterprise customers and transform their go-to-market strategies. Together, Hannah and Kerry explore:

• What defines a high-consideration B2B purchase and why it requires a distinct approach.
• Why moving upmarket must be a company-wide initiative and not just a sales tactic.
• How to get into the buyer’s consideration set and stay top of mind for future opportunities.
• Tactics to shorten sales cycles and remove friction in the buyer’s journey.
• The importance of operational readiness, trust-building, and aligning with enterprise expectations (think security, data privacy, and DEI initiatives).
• How to empower internal teams to act as thought leaders and drive influence in your market.

Packed with examples, practical advice, and insights on marketing and sales alignment, this episode will give you the roadmap you need to confidently approach enterprise sales and unlock sustainable growth.

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