Are you spending your resources wisely to amplify your thought leadership—or just making noise?

In today's fast-paced marketplace, standing out from the crowd is tougher than ever. Peter Winick is joined by Paige Velasquez Budde, CEO at Zilker Media, one of Austin's fastest-growing agencies specializing in building people-driven brands. Paige shares insights from her extensive experience working with top global thought leaders and brands.

Discover why your personal brand matters even more than your corporate identity. Paige explains how trust and connection are built person-to-person, especially in high-touch B2B environments. As the best-selling author of "Strategic Business Influencer: Building a Brand with a Small Budget" she emphasizes the importance of starting early—well before your next book or major event—to consistently showcase your expertise and build trust at scale.

We dive into actionable strategies like narrowing your social media presence to the most impactful platform and harnessing the true value of PR through intentional, targeted micro-media placements. Plus, Peter and Paige unpack why vanity metrics won't help your business, and why an interview on the right niche podcast can sometimes be worth far more than a big-name media hit.

Tune in to learn how to strategically build thought leadership that grows your revenue, enhances your credibility, and sustainably supports your long-term business objectives.


Three Key Takeaways:
• Start Early, Not Later: Building effective thought leadership isn’t about a one-time launch event; it's a consistent, ongoing practice. Start cultivating your brand now—well ahead of your next big milestone—to build trust, visibility, and credibility at scale.

• Micro-Media Outperforms Vanity Metrics: Don’t chase big audiences for the sake of numbers. A targeted podcast or niche publication with the right listeners can deliver far greater business impact than generic exposure.

• Your Personal Brand Matters Most: Clients Google people, not logos. Invest in clearly showcasing your personal expertise online to accelerate trust, strengthen relationships, and differentiate yourself from competitors.

Looking to enhance your personal brand and build authentic relationships in the digital space? Our conversation with Paige Velasquez Budde emphasized the power of strategic PR and personal branding. To further explore building high-profile relationships through authenticity and trust, listen to our episode with Clemence Sop—Cultivating High-Profile Relationships in a Digital World. Together, these episodes offer valuable insights into creating a strong personal brand and fostering meaningful connections.

Ready to implement these strategies? Contact Thought Leadership Leverage today to develop a personalized plan that amplifies your impact and accelerates your success.