In less than 15 minutes, this is a short but powerful episode is packed with the tips you need to plan your holiday marketing effectively! If you’re looking to make this Holiday Season your best yet, I’m here to show you exactly what to promote and when to do it, so you can increase sales without bombarding your customers.

Here’s what we cover:

1. The Power of Planning: I’m sharing why your holiday timeline matters and how strategic pacing—alternating between promotions and value-based content—keeps your audience engaged and avoids burnout.

2. Catering to the Early Birds: Believe it or not, nearly half of your customers start holiday shopping before Halloween! Here’s how to reach those early birds, start building interest, and grow your customer list before the peak sales days hit.

3. Mapping Your Holiday Shopping Calendar: From big Black Friday offers to last-minute gift pushes, I’ll walk you through each stage of the holiday season so your promotions are always relevant to what your customers need.

4. Mastering “Promotional Pulsing”: Say goodbye to sale fatigue! Learn how to create excitement with a rhythm of offers and story-based content that keeps customers engaged and coming back without feeling overwhelmed.

5. Harnessing FOMO: Urgency sells! I’m breaking down how to use genuine scarcity in your messaging—without overdoing it—to boost clicks and conversions.

6. Meeting the Last-Minute Shoppers: In December, it’s all about ease and convenience for those of us buying gifts last-minute. From fast shipping to easy returns, learn how to appeal to procrastinators like me who value efficiency above all else.

Let me know if you like this bite-sized format.

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Holiday Season Promotion Strategy 0:00

Email and SMS Promotion Strategy 2:07

Holiday Shopping Calendar and Early Promotions 3:44

Black Friday and Cyber Monday Promotions 5:53

Late December Promotions and Gift Cards 7:37

Promotional Pulsing and FOMO 10:49

Planning and Leveraging Scarcity 12:15

Final Thoughts and Call to Action 14:19

Full article: https://salenaknight.com/what-to-promote-when-during-the-holiday-season/

If you’ve ever faced the struggle of figuring out when to buy, what to stock, or how to avoid costly dead stock, you’re in for a game-changing episode. I’m joined by retail strategist Carla Penn-Kahn, who shares her expertise on building a profitable buying strategy that lets you keep cash flow healthy and inventory lean.

From her journey in investment banking to launching her own retail tech solution, Carla has honed strategies for making every product decision count. We’re talking about nailing down which products are driving profits, mastering the timing of your buys, and learning exactly when it’s time to discount—or clear out—for maximum returns.

In This Episode, You’ll Discover:

• High-Impact Product Secrets: Learn how to pinpoint which products aren’t just bestsellers, but true profit drivers—and when to invest in them.
• Timing That Works for You: Carla breaks down when to buy, when to hold off, and how to keep your cash flow steady in every season.
• Discounting Done Right: Why strategic discounting matters—and how to avoid costly markdown traps.
• Seasonal Inventory Tips: Get ready for Black Friday and the holidays with tips on when to stock up on bestsellers and when to move out slow movers.

Why This Episode is a Must-Listen: If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons.

Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in!

Learn more about Profitpeak.io

Get my Black Friday Bundle here

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Carla Penn-Kahn's Retail Journey and Early Career 0:02

Transition to E-commerce and Entrepreneurial Background 3:01

Early E-commerce Ventures and Challenges 4:57

Building and Optimizing Inventory 15:32

Strategies for Managing Slow-Moving and Dead Inventory 24:17

The Role of Data and Technology in Inventory Management 28:31

Preparing for Black Friday and Cyber Monday 43:47

Final Thoughts and Encouragement for Listeners 46:15

Want to know exactly what to post this Black Friday?

Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who’s cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience.

Here’s a sneak peek of what you’ll learn:

• Michelle’s exact “Black Friday Blueprint”: A complete breakdown of which posts to share each day, with email templates, SMS drafts, and more to save you time and maximize engagement.
• The 3-phase content strategy: Learn the ideal post ratios to captivate, engage, and convert—from now through Cyber Monday!
• Secrets to connect authentically with your audience so they’re eager for your posts (even the promotional ones)!
• A strategy for every type of post: We’re covering everything from Stories to Reels, so you’re prepped to show up everywhere your customers are.

If you’re ready to finally feel in control of your social strategy for the busiest sales season, this is the episode for you. Get ready to boost your sales and make every post count!
Ps - want to grab Michelle’s Blueprint? You can do so here.

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• Leveraging Social Media for Black Friday and Cyber Monday 0:02

• Evolution of Social Media Platforms 4:44

• Using Instagram for Sales and Engagement 7:04

• Content Strategy for Black Friday and Cyber Monday 10:20

• Posting Frequency and Content Types 17:14

• Maintaining Engagement Post-Black Friday 26:06

• The Role of the Face of the Brand 30:53

• Leveraging User-Generated Content and Influencer Marketing 35:09

• The Content Cup and Final Thoughts 38:03

Full article: https://salenaknight.com/your-black-friday-social-media-strategy-michelle-gifford/