With AI hitting the headlines for the wrong reasons recently, we discussed the need for caution, as well as the current and potential future use cases for AI. This includes the need to consider ethics relating to AI adoption, as well as the cost and sustainability implications. Meanwhile AI can, and is being used to analyse scenes, improve quality of experience, and personalise the experience. We also discuss the acceptance of AI and whether that changes based on demographics. Looking to the future, the biggest potential could be to improve accessibility, localisation, and social interaction.

Guests:

· Jacob Arends, Senior Product Manager, Bitmovin

· Aitana Amador, Product Designer, Accedo

· Stuart Thomson, Editor, decodeTV

In our second podcast focusing on sustainability in Wales, we discuss the impact of Screen New Deal, some of the projects happening in Wales, the importance of training the future sustainability managers, and the changes to the production industry and mindset across the region. Tilly Ashton, Sustainability Lead for Severn Screen and BAFTA Albert trainer, Steve Smith, Sustainability Consultant, Picture Zero, and Neal Romanek, Editor, The Flint also give their advice for people starting out on their sustainability journey.

Guests:
· Tilly Ashton, Sustainability Lead for Severn Screen and BAFTA Albert trainer
· Steve Smith, Sustainability Consultant, Picture Zero
· Neal Romanek, Editor, The Flint

In part 1 of this 2 part series on sustainability in Wales, we talk about the impetus behind Screen New Deal, an initiative that was introduced in Wales at the end of November 2023. BAFTA albert, Ffilm Cyrmu Wales, and Media Cymru discuss the impact so far across the region, the challenges still remaining, and some of the projects aiming to overcome them. They also discuss how we can take the learnings from Wales to replicate similar initiatives on a global scale.

Guests:
· April Sotomayor, Head of Industry Sustainability, Albert
· Louise Dixey, Sustainability Manager, Ffilm Cymru Wales
· Justin Lewis, Director, Media Cymru

As we near the end of 2024, we gathered experts to discuss the standout streaming trends of 2024 and how that will shift, or continue into 2025. Not surprisingly AI made an appearance, as well as the transition to the cloud, but we also discussed whether linear TV will transition to a streaming experience, the appearance of new ad formats, and whether 2025 will be the year that we start to see tangible results from sustainability efforts.

• Bleuenn Le Goffic, VP Business Transformation, Accedo
• James Varndell, Senior Director of Product Management, Bitmovin
• Gatis Gailis, CEO, Veset
• John Moulding, Editor, Streamification

In this podcast, we discussed the hottest trends coming out of IBC. We debated cloud versus on-premise; linear versus OTT; and talked about shifting viewing habits and how that is changing further with new generations. We also discussed the reduction in AI-hype and a switch to a more pragmatic conversation around how AI can deliver real benefits such as making workflows more efficient and reducing costs.

Rob Ambrose, Managing Director, Caretta Research
Ciro Noronha, President, The RIST Forum and CTO, Cobalt
Paul Macklin, Director of Product Management, Bitmovin
Tim Burton, Managing Director, 7fivefive

In this episode, we discuss the summer of sports and the innovations we have seen so far aimed at enhancing the experience, maximising monetisation opportunities, and saving costs. We also discuss whether the innovations during the Euros and the Olympics will impact other sports broadcasting going forward and what we expect to be the standout developments for the Olympics 2028.

Guests

• Rory Renwick, Accedo
• James Cranfield, Cinedeck
• Frank Scheonberger, MainConcept
• George Bevir, SVG

In the latest episode of Broadcast Unscripted, we discuss AI in the media industry. As well as talking about the opportunities it presents to make processes more efficient, we also tackled some of the risks, such as how do we spot deep fakes, something that is especially relevant right now with a number of elections happening across the world. We also ask whether AI is having a negative impact on sustainability, something which has become front and center for many across the industry.

Helen Weedon, Managing Director, Radical Moves is joined by:

Jane Sung, CEO, Cinedeck
Joe Foster, Business Development, Accedo
James Hynard, Sales Manager, castLabs
Tom Dunning, CEO and Co-founder, Ad Signal

In the latest Broadcast Unscripted podcast from Radical Moves, we discuss the latest in ad trends and challenges. With the recent rise in ad-funded services, will this continue or will consumers get tired of ads? How can the industry innovate to avoid ad-fatigue and what innovative solutions are we already seeing come to market? And how is Youtube getting it so wrong when it comes to personalising ads?

Michael Lantz, CEO, Accedo
Geoff Gordon, Vice President Marketing, MainConcept
Gatis Gailis, CEO, Veset
Lelde Ardava, Sales, Veset