From Mumbai to Microsoft to Body Sizing:
Today's episode feature's Pritesh Kanani, founder & CEO of AIMIRR. From his early days in Mumbai to steering technological advancements at Microsoft, we hear Pritesh's journey to developing virtual try-on solution. Initially kickstarted by his mother's wish to see his future wife in a wedding dress remotely, the solution came to life that is now deployed by fashion retailers online and offline around the world.

Patenting the AI-Powered Body Scanning Software:
Pritesh reveals the intricacies of the U.S. patenting process and how their patented sizing algorithm is set to redefine virtual try-on solutions with its ability to produce results with a 99% accuracy. Pritesh is so confident in fact that his solution can reduce online returns by 40% and increase average order values by 20%. Listen to this episode to hear what makes him so confident.

Learn more about AIMIRR: aimirr.com
Get in contact with Pritesh on LinkedIn: linkedin.com/in/priteshkanani

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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at podcast@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io