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サマリー
あらすじ・解説
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how and what it takes to build a loyal, engaged, social and successful brand community on Twitter. brbr You’ll discover why being communicative, disciplined and committed to excellence will spark and enhance profitable, meaningful social relationships online and offline aka R.O.C. (return on connectedness). brbr Then, you will gain enlightenment about how to design and distribute the key branding and messaging elements necessary to attract your ideal audience. brbr Be ready to find out how to successfully create, host, moderate and manage your own Twitter Chat to build your own brand community, along with what nuances to pay attention to. brbr As always, there will be inspiring examples to show you how success can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.