Ritam was 21 when he founded IFP (Previously India Film Project) from his hostel room. IFP started as a 50 hour filmmaking challenge with 600 filmmakers in 2011 and went on to become Asia’s largest gathering of creators with 85,000 creators in 2022 under Ritam’s vision. Apart from the festival, IFP is currently a community of 8.5 lac filmmakers, video creators, gamers, writers, storytellers, musicians, photographers and creators from various backgrounds.

Featured by Forbes recently, Ritam has been a multiple times TEDx speaker and a guest speaker at various forums about content, events, startup and IPs as well as MBA colleges talking about marketing, content and entrepreneurship. He has been World Economic Forum’s chosen Global Shaper in the past.

Ritam is also building India’s largest Lego City and creates products and murals for global brands such as Red Bull & Hamleys using the bricks.

In this episode, we discuss his journey, process and ideology behind the same and much more.

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About Aditi Surana Show:

Welcome to The Aditi Surana Show, where we bring you stories of high performers who are not afraid to share their vulnerabilities, imperfections, failures and struggles while talking about their success. Season 1 of The Aditi Surana Show features pathbreakers who have broken norms and achieved success in their respective fields. We dive deep into their mental fitness secrets and discuss how we can all learn from their experiences. Our show is more like a live one on one coaching session where our guests share breakthrough moments that can inspire viewers to accept themselves on a deeper level. So tune in to The Aditi Surana Show to discover how you too can achieve your full potential.

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About Aditi Surana:

Meet Aditi Surana, a high-performance coach, a behavioural analyst with 19 years of experience and the founder of India's only mental fitness gym called APT. During the pandemic lockdown, Aditi assisted over 40,000 people in becoming wellness warriors, providing them with the tools and techniques to manage stress and anxiety effectively. Her success in this endeavour led her to become a content creator, and she now uses an interview/podcast format to answer people's questions and share her expertise. Aditi's coaching skills are exceptional, and she has even coached Femina Miss India in 2022, helping them develop techniques and methods to achieve their full potential. Her approach makes mental fitness fun, functional, and fashionable, making it easy for people to discuss their issues and seek help. With her guidance and support, Aditi has helped countless individuals become 10% mentally fitter, and she continues to inspire and empower more people to prioritize their mental well-being.

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0:00 - 05:48 - Intro

5:49 - 7:40 - Creation of the Lego City

7:41 - 8:37 - Idealistic city structures across the world

8:38 - 9:19 - Plans for the Lego City

9:20 - 13:49- The importance of hobbies

13:50- 22:16- The first film project

22:17 - 25:15 - The struggles of the project

25:16 - 29:38 - Side Hustles and Risks

29:40 - 32:42- Setting unique benchmarks at IFP

32:43 - 37:30- How do you fight mediocrity?

37: 31 - 41:58 - Short term and long term approaches

41:59 - 49:53 - Passion vs Profitability

49:54 - 54:39 - As as leader how much should you trust your intuitions?

54:40 - 59:57- How to deal with Disappointments due to expectations?

59:58 - 1:02:17 - What happens when you put fixed talent and growth mindset individual together?

1:02:18 - 1:09:10 - The immense guilt of saying no and it’s consequences

1:09:11 - 1:13:34 - Does performance have to be an exponential growth, a linear growth or a step by step procedure?

1:13:35 - 1:16:19 - What to do high performers do to get more clarity of their goals?

1:16:20 - 1:17:41 - Outro

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The Aditi Surana Show Credits:

Produced by APT Mental Fitness Gym

Directed by Rasshi Ganeriwal

Hosted by Aditi Surana

Post-production by The Tweaky Tales

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Checkout Website: http://aptmentalgym.com/

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Listen to the Audio Podcast on Apple: https://apple.co/3nIe2uV

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