• Building Brand Gravity: Attracting People Into Your Orbit

  • 著者: G&S Communications
  • ポッドキャスト

Building Brand Gravity: Attracting People Into Your Orbit

著者: G&S Communications
  • サマリー

  • Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

    Welcome to Building Brand Gravity!
    Copyright Dan Sanchez
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あらすじ・解説

Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!
Copyright Dan Sanchez
エピソード
  • Navigating 2025: Essential Trends, Insights and Checklists
    2025/01/07
    What will it take to succeed in 2025?

    In this episode, Steve Halsey and Anne Green share their predictions for 2025, diving into the trends and strategies shaping leadership, culture, innovation, and communication. From navigating a VUCA world to leveraging AI for trust-building and empowering teams to cultivate their resilience, this conversation offers actionable insights to help leaders and brands thrive.

    Join us as we discuss:
    • Critical factors likely to impact business and society in 2025.
    • How to balance strategy with authenticity in a rapidly changing world.
    • The transformative role of AI and storytelling in building trust.
    • Leadership priorities for agility, inclusivity, and empathy.
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    37 分
  • Stop Engaging Employees: A Model for Heart-Driven Leadership
    2024/12/17
    The future of work is clearly no longer about clocking in at a desk. For this episode’s guest, it’s more about creating a whole new rhythm of leadership and engagement that makes work more human.

    Speaker, author, coach and consultant Eryc Eyl shares his unique perspective on the evolving dynamics of the workplace and challenges with how "employee engagement” is understood today. We dive into the generational shifts shaping how we work, a reframing of “quiet quitting” as “calibrated contribution,” and why redefining success around what engagement really means is essential in a volatile and uncertain world.

    Eryc offers fresh insights on creating human-centered workplaces and reveals his innovative approach to leadership coaching and consulting—which includes blending DJing with motivational speaking to spark collective energy and connection. Plus, he delves into the key concepts from his book Stop Engaging Employees: Start Making Work More Human, challenging the way we think about work, leadership, and what more authentic engagement can look like.

    Join us as we discuss:
    • Moving from engagement as something we “do to” employees to a more mutual relationship – one aimed at fostering emotional connections in human-centric workplaces.
    • How leaders can nurture engagement by creating the right conditions, not forcing activity.
    • Fresh approaches to igniting collective energy and creativity.
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    45 分
  • Mailbag Episode: Revisiting Season 2 Episodes with Host Anne Green
    2024/11/21
    Want to know the secret to thriving in a world full of marketing buzzwords? It’s all about mastering the right blend of authenticity, technology, and real human connections to make your brand not just heard, but truly relevant and memorable.

    This week, host Anne Green opens up our listener mailbag to answer questions on compelling guest conversations from Season 2 episodes. This includes exploring how businesses can thrive by aligning communications with revenue-driving goals, igniting creativity within teams, and building real, lasting connections with key audiences. From mastering B2B branding to navigating the future of AI in the workplace, this episode touches on trends that will continue to be top of mind in 2025.

    Anne also opens up about everything from her unconventional career journey and passion for genuine networking, to diving deep into the practical and philosophical sides of AI.

    Join us as we discuss:
    • Why prioritizing authentic connections and genuinely learning about others can have a lasting impact on your network and business.
    • How AI tools can supercharge productivity and ignite creativity in your organization if approached intentionally.
    • Key strategies for aligning communications approaches with business objectives to achieve real, measurable outcomes.
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    35 分
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