• Building Marketing Bridges to Drive Growth with Bennet Bayer, Chief Growth Officer, CTD Solutions

  • 2022/01/31
  • 再生時間： 42 分
  • ポッドキャスト

Building Marketing Bridges to Drive Growth with Bennet Bayer, Chief Growth Officer, CTD Solutions

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  • In this conversation with Bennet Bayer, CMO of CTD Solutions Group, he talks about marketing and growth. Hear about Bennet’s journey through his many roles, what the first 90 days look like for a CMO, the role of a CMO in a company, doing schmooze marketing, some of the challenges Bennet has faced, and get Bennet’s advice to aspiring CMO’s.

    Episode Outline

    [00:37] Introducing Bennet

    [01:57] Joining Huawei

    [04:17] Global CMO versus US CMO

    [06:36] CMO at Huawei

    [08:50] The first 90 days as a CMO

    [13:08] What should a CMO be?

    [15:24] What is a CMO’s job?

    [20:10] The changing role of the CMO

    [23:53] Schmooze marketing

    [28:12] The most common challenges at turnaround companies

    [30:08] Problems that you can’t solve

    [32:35] Learning to scale massive companies

    [36:04] Bennet’s advice to aspiring CMO’s

    [39:31] “Marketing doesn’t get involved.”


    Connect with Bennet

    LinkedIn

    Website


    Connect with Korina, Holly, and Jay 

    LinkedIn - Korina Edwards, Matter Made

    Twitter - Korina Edwards

    Matter Made Website

    Matter Made Growing Unicorns YouTube Channel


    LinkedIn - Holly Chen, ExponentialX

    Twitter - Holly Chen

    ExponentialX Website


    LinkedIn - Jay Ebert, Matter Made 

    Matter Made Website
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あらすじ・解説

In this conversation with Bennet Bayer, CMO of CTD Solutions Group, he talks about marketing and growth. Hear about Bennet’s journey through his many roles, what the first 90 days look like for a CMO, the role of a CMO in a company, doing schmooze marketing, some of the challenges Bennet has faced, and get Bennet’s advice to aspiring CMO’s.

Episode Outline

[00:37] Introducing Bennet

[01:57] Joining Huawei

[04:17] Global CMO versus US CMO

[06:36] CMO at Huawei

[08:50] The first 90 days as a CMO

[13:08] What should a CMO be?

[15:24] What is a CMO’s job?

[20:10] The changing role of the CMO

[23:53] Schmooze marketing

[28:12] The most common challenges at turnaround companies

[30:08] Problems that you can’t solve

[32:35] Learning to scale massive companies

[36:04] Bennet’s advice to aspiring CMO’s

[39:31] “Marketing doesn’t get involved.”


Connect with Bennet

LinkedIn

Website


Connect with Korina, Holly, and Jay 

LinkedIn - Korina Edwards, Matter Made

Twitter - Korina Edwards

Matter Made Website

Matter Made Growing Unicorns YouTube Channel


LinkedIn - Holly Chen, ExponentialX

Twitter - Holly Chen

ExponentialX Website


LinkedIn - Jay Ebert, Matter Made 

Matter Made Website
続きを読む 一部表示

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