In this episode, I sit down with Holly Lovell, a real estate powerhouse who proves that genuine connections—not just transactions—are what truly drive success.

Holly’s story is a masterclass in heart-led business. Holly built her career by focusing on relationships first. She didn’t rely on quick sales or one-off deals; instead, she prioritized trust, integrity, and authentic connections.

In this conversation, we explore how leading with emotional intelligence—not just numbers—can be a total game-changer for anyone running a business. Holly shares how this approach helped her land some of the biggest deals of her career, including selling Iowa's most expensive home. But beyond the money, it’s her genuine care for her clients that makes her a standout success.

Here’s a taste of what we get into:

• How building genuine, heart-led connections helped Holly move from banking to dominating real estate
• The emotional intelligence behind creating client loyalty and trust that lasts
• Why the most successful women in business today are ditching the transactional mindset for a more authentic, people-first approach
• Holly’s experience selling Iowa’s priciest home, proving that leading with your heart pays off in the long run

If you're ready to stop chasing quick wins and start building deeper, more meaningful connections in your business, this episode is for you. Holly’s journey is proof that when you focus on people over transactions, success follows.

RESOURCES MENTIONED IN THIS EPISODE:

Midlife on Purpose: Workbook

WSJ Article: An Iowa Home With an Irish Pub Sets a State Sales Record

Book: Nice Girls Don't Get the Corner Office

Book: Who Not How

CONNECT WITH KATY RIPP:

Submit a letter HERE for a Dear Katy episode

Website: www.katyripp.com

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CONNECT WITH HOLLY LOVELL:

Website: www.ellevenre.com/holly-lovell

Instagram: @lovellgroupre

Facebook: @LovellGroupRE