In this episode of Marketing Over Chai, Almira Bardai shares her remarkable career journey from running a successful PR agency to coaching entrepreneurs. She discusses the importance of cultural sensitivity in brand building, the challenges faced by women in leadership, and the evolving role of influencers in marketing. Almira emphasizes the need for authenticity in inclusive marketing and offers valuable insights on scaling businesses while maintaining work-life balance. Her journey is a testament to resilience, adaptability, and the power of storytelling in the marketing landscape. Key takeaways Internships and volunteer experience are invaluable for career growth. Cultural sensitivity is crucial in global brand marketing. Storytelling remains a key element in effective marketing. Women in leadership often face unique challenges and biases. Inclusive marketing requires authenticity and true representation. Scaling a business involves understanding personal values and joy in work. Managing client expectations is essential in marketing. The role of influencers is evolving towards authenticity and relatability. Work-life balance is achievable with intentional planning. Coaching can enhance personal and professional growth. LET”S CONNECT Connect with Almira Almira's LinkedIn: https://www.linkedin.com/in/almirabardai/ Almira's Podcast: https://open.spotify.com/show/1V6LVlnE87vk51bj25p65H?si=77fb32ebf0c5494b My Website https://marketingoverchai.com/ Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai Instagram: https://www.instagram.com/marketingoverchai LinkedIn: https://www.linkedin.com/in/kate-fernandes/ TikTok:https://www.tiktok.com/@marketingoverchai?is_from_webapp=1&sender_device=pc SUBSCRIBE SO YOU DON”T MISS AN EPISODE https://www.youtube.com/@MarketingOverChaiPodcast EMAIL ME Want to be on the show? Email me at marketingoverchai@gmail.com For Sponsorships and Collabs: marketingoverchai@gmail.com Keywords: PR, brand building, entrepreneurship, PR agency, women in leadership, marketing trends, cultural sensitivity, scaling businesses, work-life balance, coaching, personal growth, Canada, marketing in Canada, women in business, brown women in leadership ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________