Join us as we uncover the critical role of social media and one-to-one communication in effectively marketing to your database. Scott shares his previous missteps and the powerful strategy of integrating these platforms to generate authentic connections. We'll explore the art of content creation and the magic number of contacts needed to maintain a robust database relationship.

We'll also delve into the foundational elements of coaching, discussing the significant impact of database knowledge on conversion rates. Scott sheds light on the simplicity of categorizing your contacts, leading to greater future success and strategizing your exit.

This episode isn't just about numbers; it's about connections. We emphasize the value of aligning with client timelines, offering educational resources, and the subtle art of not rushing the selling process. Reflection is key as Scott invites agents to focus on their 2023 highlights to enhance their 2024 performance, all while doubling down on what they love the most.

It's all about growth, education, and setting yourself apart with quality and skills. So get ready to level up your real estate game as we provide a plethora of insights and actionable steps for you to thrive in 2024. It's a jam-packed episode, and we can't wait to journey through it with you. Stay tuned to Built Different, where we help you build the best version of your professional self. Let's get started!