Buying into a brand with strong marketing is a major reason for franchisees to invest. The franchisor plays a key role in marketing the business, promoting the brand for the benefit of the franchise group. So what can you expect when it comes to marketing within a franchise network?

National marketing is the franchisor’s responsibility but unlike non-franchise brands, there is another element of marketing that is crucial to small business - local area marketing. Franchisees are responsible for their own local area marketing, which involves engaging with the local community and promoting their business.

Understanding marketing responsibilities and investing in marketing are important for franchisees to achieve strong results

In this podcast we discuss the national marketing approach, the marketing fund and its rules, local area marketing, common mistakes franchisees can make and where to find information about the brand’s marketing.

How can you fund your franchise purchase? It’s common for franchise buyers to approach a bank for a loan to help boost their savings.

What happens though if you want to source money from elsewhere? Franchisees may turn to their family for a loan, or consider remortgaging their home.

In this podcast we discuss some of the pros and cons of both options.

This short podcast is neither intended to be an exhaustive commentary, nor can it be taken as financial advice.

Every franchise buyer should seek independent financial advice before deciding on which franchise funding option best suits their circumstances.

In this podcast we reference Greg Nathan’s Franchise Relationships Institute (FRI). Greg is a globally-recognised psychologist, former franchisee, and a regular contributor for Inside Franchise Business on the connections formed in franchising, boosting performance and good franchisor habits.

Check out our podcasts on the Franchise Agreement and Disclosure Document, helpful conversations to help you cut through the key elements of these important documents. You can find out the relevance of the Code of Conduct in franchising too.