On today’s episode of CAS Minute, we explore how the Solution Selling framework can help you close more deals in your CAS practice. We’ll cover how to uncover client pain points through deep discovery, position your services as the solution, and build value throughout the sales process. By the end, you'll learn how to guide clients toward closing by providing tailored recommendations that address their unique challenges.

Link to 'New Solution Selling' on Amazon: https://a.co/d/gmw2Tgu

On today’s episode of CAS Minute, we dive into how the SPIN Selling framework can be applied to the CAS sales process. We’ll explore how asking Situation, Problem, Implication, and Need-Payoff questions can help uncover your client’s true needs and build a strong case for your services. By the end, you’ll have the tools to guide clients through a consultative sales process that leads to more closed deals.

Here's the amazon link to the book: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136

In part two of our series on designing a social media content calendar for your CAS firm, we focus on content creation and optimization. We explore how to create original content, curate industry-relevant posts, and use tools to manage and automate your calendar. Finally, we’ll walk through tracking your performance and adjusting your strategy based on real-time engagement data to continually improve your firm’s social media presence.