Running a business that feels more like a grind than the freedom-filled venture you once envisioned? You’re not alone. Many online business owners find themselves stuck in a cycle of burnout, constant busywork, and underwhelming income. One of the most significant yet often overlooked culprits? Your pricing strategy. For small business owners, especially women, setting high prices can be uncomfortable, because we're worried that clients and prospective clients will walk away. However, underpricing your services is like setting yourself up for failure before you even start. Pricing isn't just about picking a number that sounds good; it’s about positioning yourself and your services in a way that attracts the right clients and sustains your business.

Episode 68 Timestamp Overview:

00:00 Pricing is a powerful business tool to increase stability and attract ideal clients.

03:10 Women entrepreneurs underprice. Break free from poverty of money.

05:46 No one-size-fits-all price, feast or famine cycle.

08:43 Levels of pricing for different sizes of businesses and quality expected from clients.

13:07 The downfall of placing yourself in the middle of the spectrum.

15:00 Quickest solution is to raise your prices.

18:51 Pricing is positioning; use Get Paid Like a CEO toolkit to plan a realistic revenue goal.

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Enjoyed this episode? Please share it with someone who would benefit. Also, don’t forget to rate and leave a review. Your feedback not only means the world to me, but it also helps us reach more entrepreneurs like yourself who are ready to amplify their businesses.
Questions? Comments? Let’s continue the conversation over in the CEO Amplify Facebook Group.
Want to share how this podcast has helped you? Shoot me an email at donna@ceoamplify.ca. I would love to hear from you.

Welcome back, business leaders! Today, I'm starting a new series on escaping burnout and hustle, a topic I've been hearing a lot about online. When you're caught in a cycle that drains you of time, energy or money to keep your business functioning, it can seem impossible to cut down your workload without sacrificing profit. Remember that this cycle can't last because we're humans, not machines. (Think about it - even machines need a break!) Listen in and hear my idea for what business owners should do instead of aiming for the highest growth rates possible.

If you're here soon after this episode came out, check out the Simplify, Streamline and Scale Business Bundle, a limited-time free collection of resources from experienced entrepreneurs. It's only open from October 22-29, 2024.

Timestamp Overview:

00:00 Break free from burnout, create sustainable success.

01:58 Register now to access free bundle. Burnout discussion.

04:17 Burnout cycle feels impossible to escape.

06:18 Poverty for business owners.

07:36 Poverty of time - no time to take a break, let alone focus on the big picture.

11:52 Poverty of energy - running on fumes, step back and look at your resources.

13:57 Poverty of money - constant panic is not a business strategy. Consistent growth requires sustainable systems.

18:05 Simplify your business to amplify results.

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Enjoying this podcast? Please share it with someone who would benefit. Also, don’t forget to rate and leave a review. Your feedback not only means the world to me, but it also helps us reach more entrepreneurs like yourself who are ready to amplify their businesses.

Questions? Comments? Let’s continue the conversation over in the CEO Amplify Facebook Group.

Want to share how this podcast has helped you? Shoot me an email at donna@ceoamplify.ca. I would love to hear from you.

What's your framework for understanding how you are spending your time as a business leader? In this episode, I'll introduce you to my 4E framework, which breaks tasks down based on how much mental effort they take on your part, and whether they are "just getting things done" or making decisions for the future of your business. Many entrepreneurs, including myself, often get caught up in the day-to-day grind, but it's important to give ourselves time for the thinking tasks, even if they don't give us immediate results.

Timestamp Overview:

00:00 Work smarter, not harder, with 4E framework

03:34 Executing - maintenance tasks

04:33 Evaluating - slow down and make decisions

05:53 Entrusting - ensure you are not stuck doing all the work yourself

08:12 Envisioning - dreaming and planning the future of your business

09:05 Prioritize strategic tasks even though you will not see immediate gratification

13:46 Give yourself space to think creatively. Plan your weekly CEO Power Hour using my playbook.

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Enjoying this podcast? Please share it with someone who would benefit. Also, don’t forget to rate and leave a review. Your feedback not only means the world to me, but it also helps us reach more entrepreneurs like yourself who are ready to amplify their businesses.
Questions? Comments? Let’s continue the conversation over in the CEO Amplify Facebook Group.
Want to share how this podcast has helped you? Shoot me an email at donna@ceoamplify.ca. I would love to hear from you.