• Can Vodka Help Curb the Climate Crisis?

  • 2023/06/30
  • 再生時間： 41 分
  • ポッドキャスト

Can Vodka Help Curb the Climate Crisis?

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  • サマリー

  • Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka.


    Host: Christian Budtz


    Short cuts:

    04:15 The cultural connection between Finland and vodka

    06:00 The story of Koskenkorva Vodka

    12:00 The 'Drink Sustainably' brand platform

    17:30 Unpacking the impact of regenerative farming

    21:30 How to make sustainability entertaining

    24:30 From brand idea to real business transformation

    30:45 Tracking impact

    33:00 The path to commercial sustainability

    36:00 The future role for marketing, innovation and brands

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あらすじ・解説

Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka.


Host: Christian Budtz


Short cuts:

04:15 The cultural connection between Finland and vodka

06:00 The story of Koskenkorva Vodka

12:00 The 'Drink Sustainably' brand platform

17:30 Unpacking the impact of regenerative farming

21:30 How to make sustainability entertaining

24:30 From brand idea to real business transformation

30:45 Tracking impact

33:00 The path to commercial sustainability

36:00 The future role for marketing, innovation and brands

続きを読む 一部表示

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