Discounting - Big Mistake! Part 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

One of the big mistakes that early-stage entrepreneurs make is that they try to discount their way to market share and then once they have a critical mass and then like, “okay now I’m gonna start getting paid what I’m worth,” that’s a huge mistake I mean, if you think about it if Richard Branson or Oprah Winfrey decided to start a mentoring program they would not say “hey everyone, I’m thinking of starting a mentoring program, so but I’ve never done it before, never had once so for a special time, I’m gonna only charge half or a third of my rate”, you know yeah any shot when they do that. Here‘s what they would say, and here’s what I would recommend every one of your listeners uses, is when your--if you’re starting or launching your business or you watch the new product or offering, here’s your script okay, your script is; I’m making myself available to the market in a way I’ve never been available before. When I was in the corporate world, you couldn’t hire me unless you wanted to pay me 250 thousand or above, you know. And you don’t need me for all that time, but you would--you couldn’t even hire me if you wanted, so I am now making myself available to the market in a way that I could, or I’m making this product or this service or this access in a way that I’ve never made it available before.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.