• From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann
    2023/02/15

    Plann Website: https://www.plannthat.com/

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    24 分
  • The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff
    2023/02/08

    StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. 

     

    After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.

     

    Stoic Yeti's website: https://www.stoicyeti.com/

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    34 分
  • Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior
    2023/01/04

    Bamboo Ave: https://bambooave.com/

    Vybe Interior: https://vybeinterior.com/

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    22 分
  • How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov
    2022/12/01

    Rush App: https://www.rush.app/

    Kiro on Twitter: https://mobile.twitter.com/heykiro

    Kiro on Linked In: https://www.linkedin.com/in/heykiro/

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    18 分
  • How To Grow Your Shopify App, with Deb Mecca
    2022/11/18

     

    Deb on Twitter: https://twitter.com/DebMecca 

    Deb on Linked In: https://www.linkedin.com/in/debmecca/

     

    SHOW HIGHLIGHTS: 

    • 03:29 How Deb manages the workflow and productivity for 10 apps
    •  10:53 The channel mix that works for acquiring new customers
    • 14:47 How to address negative reviews on the App Store
    • 19:09 The opportunities that Deb sees for new app ideas
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    33 分
  • How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk
    2022/11/03

    Optimonk:  https://www.optimonk.com/

    Eric on Linked In: https://www.linkedin.com/in/ericmelchor

    Eric on Twitter: https://twitter.com/melchor_eric

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    28 分
  • How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price
    2022/10/26

    BILLY Footwear: https://billyfootwear.com/ 

    Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 

     

    0:46 The personal experience that changed Billy's life, and career.

    10:50 The one channel that has driven much of the growth since Day 1

    14:48 How Billy has tested various channels for acquisition

    20:31 How Billy identifies, and segments, his audience of customers

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    24 分
  • Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry
    2022/10/12

    SHOW HIGHLIGHTS: 

    06:11 - How Will changes his offer and strategy depending on Order Value

    12:22 - How to calculate the break even point for advertising campaigns

    16:40 - Why you should send traffic to a long form sales page (and not a product description page)

    20:14 - How to evaluate the different growth levers of an ad campaign

    27:20 - What is working on TikTok right now


    LINKS:

    Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958

    Reason Agency: 

    https://www.reasonagency.co/

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    34 分