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Accurate forecasting is key to navigating the complex and ever-evolving pharmaceutical industry! Revolving around the challenges and common errors in forecasting, particularly in the pharmaceutical industry. Joseph shares detailed insights about the pitfalls of forecasting, including bias, incorrect inputs, market research flaws, and how these issues can impact decision-making in both pharma and other industries. Additionally, it touches on broader themes beyond pharmaceuticals, such as the applicability of forecasting techniques in different sectors.

Connect with and follow Joseph Sterk on LinkedIn.

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Luká Yancopoulos turned a college project during the COVID-19 pandemic into a $10 million venture, helping healthcare providers secure critical supplies when needed most. Now, as the founder of Grapevine, he's using data-driven solutions to revolutionize healthcare supply chains. In this episode, Luká shares how his startup is reshaping procurement, cutting costs, and empowering medical professionals to focus on patient care.

He also discusses his mission to make healthcare more affordable and accessible through smarter supply chain management, offering insights into the future of healthcare logistics.

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Join Dr. Leon Henderson-MacLennan as he discusses the convergence of medicine, technology, and business. With a rich background in clinical practice and data analytics, Dr. Henderson-MacLennan provides unique insights into the evolving healthcare landscape. This episode covers innovative approaches and the impact of predictive modeling on medical advancements.

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Tune in to hear Dr. Chris Apfel, a leading physician-scientist dedicated to changing the cancer treatment paradigm. Inspired by his parents' battle with cancer, Dr. Apfel co-founded SageMedic Corp. to develop precision oncology solutions.

Discover how his journey from personal loss to pioneering advancements in precision oncology is revolutionizing cancer treatment. Learn about the promising future of personalized cancer therapies and the potential of his innovative microtumor model to offer personalized, effective treatments.

Resources:

• Connect with and follow Dr. Chris Apfel on LinkedIn.
• Learn more about SageMedic Corp. on their LinkedIn and website.
• Listen to Dr. Apfel’s interview on the Target Cancer podcast here and watch it here.

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Explore the complexities of healthcare digital marketing with Aaron Burnett, CEO of Wheelhouse Digital Marketing Group. In this episode, Aaron discusses the challenges and opportunities in healthcare marketing under new HIPAA guidelines. Learn about the impact of recent HIPAA changes, the importance of first-party data, and strategies for compliance and success in a regulated environment. Discover how first-party data is key to overcoming regulatory hurdles and achieving marketing success. Get ready for a deep dive into the future of digital advertising in healthcare. Essential listening for anyone in the healthcare industry.

Resources:

• Connect with and follow Aaron Burnett on LinkedIn.
• Learn more about Wheelhouse Digital Marketing Group on their LinkedIn and website.
• Browse Wheelhouse’s blog articles here!
• Email Aaron directly here.

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Discover the evolving healthcare landscape as Sandie Dela Cruz shares her journey from audiology to spearheading digital solutions in the medical device industry.

In this episode, Sandie discusses how her early experiences in audiology and operational excellence laid the groundwork for her medical device industry role. She delves into the transformative potential of AI in medicine, from virtual reality simulations for physician training to advanced diagnostic tools. Sandie also explores the challenges and opportunities in integrating AI into healthcare, highlighting its impact on efficiency, patient care, and regulatory hurdles. Whether you're a healthcare professional, tech enthusiast, or curious about the future of medicine, this conversation offers valuable insights into the innovations shaping the future of healthcare.

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Andrew L'Huillier, a leader in the diagnostics industry, joins us to discuss his work on groundbreaking diagnostic products. Learn about the challenges and opportunities in regulatory compliance, drug discovery, and the implementation of cGMP guidelines. Discover how precision medicine is revolutionizing healthcare and improving patient care.

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In this groundbreaking episode, Nick Stefanizzi, CEO of Northwell Direct, explores how employers can become powerful catalysts for change in the healthcare system. Discover how direct partnerships between employers and healthcare providers can transform care access, quality, and affordability. Learn about the unique position employers hold in driving change, the importance of data and coordinated strategies, and the role of innovative solutions in accelerating healthcare transformation. Join us as we uncover the untapped potential of employer-led initiatives and their ability to reshape the future of healthcare delivery.

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