Corrin Sullivan is a fearless entrepreneur and educator whose journey from academia to business reveals her resilience and dedication to creating inclusive experiences.

As the founder of Lowtail Libations, a non-alcoholic beverage company based in Las Vegas, Corrin is breaking new ground in a city known for its nightlife. Inspired by her belief in inclusivity, she explains, “Why do people have to go to a party and explain why they're not having a drink? I don’t think that’s fair.” Her company offers handcrafted, alcohol-free alternatives to classic cocktails, allowing everyone to enjoy flavorful social experiences without compromise.

Corrin’s career began in academia, where she currently serves as the Assistant Dean of Curriculum and Assessment at the Kirk Kerkorian School of Medicine at UNLV. Her leadership played a vital role in establishing Southern Nevada’s fully accredited medical education program, a testament to her commitment to advancing healthcare and education. Reflecting on her journey, she says, “I was never really afraid to fail because my whole life, it was just kind of a struggle after struggle, and obstacles.”

In this episode of Pursue Vegas, we sit down with Corrin to discuss the entrepreneurial challenges of introducing a non-alcoholic brand in Las Vegas and the rising trends influencing this movement. Corrin’s insights into brand-building, resilience, and the evolving beverage market offer valuable takeaways for aspiring entrepreneurs.

Key Takeaways

• From Education to Innovation: Corrin leveraged her academic expertise to fulfill an untapped market need for non-alcoholic options in Las Vegas.
• Inclusivity with Every Sip: Lowtail Libations creates a welcoming social experience for non-drinkers, emphasizing taste and quality.
• Trendspotting as Strategy: Observing market trends in major cities like New York has been key in establishing Lowtail Libations in Las Vegas.
• Building a Strong Brand Identity: Corrin's personal story and dedication to inclusivity have been crucial in overcoming industry skepticism.
• Resilience in Entrepreneurship: Breaking into established industries requires adaptability and determination, especially in emerging markets.

Discover more at lowtaillibations.com

Tune in to be inspired by Corrin Sullivan's journey on building a brand, consumer trends, and leading with purpose can transform an industry—don’t miss this episode!

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