In this episode of the Brand Retro Podcast, Mike Brevik sits down with Leah Leaves from Alderdaan Operations Solutions. Leah shares her expertise in bringing order to chaos within small businesses, particularly in the digital marketing space. They dive deep into the importance of operational efficiency, the role of systems and structure in business growth, and the value of having the right team in place. Leah also reveals the story behind her company's name, inspired by her love for Star Wars, and how it reflects their mission to support businesses in their journey from chaos to clarity. Whether you're a small business owner or just a fan of strategic thinking, this episode offers valuable insights and practical tips for creating a strong operational foundation. Tune in to learn why operations should be on your radar from day one!

Who’s the Guest?
Leah Leaves is the founder and CEO of Alderdaan Operations Solutions, a company dedicated to helping small businesses, particularly digital marketing agencies, bring order to their operations and thrive in chaotic environments. With a passion for turning disarray into structured success, Leah leverages her expertise in operational efficiency to guide business owners in implementing effective systems, optimizing their teams, and achieving their strategic goals. A self-proclaimed Star Wars enthusiast, Leah named her company after Princess Leia’s home planet, Alderaan, reflecting her commitment to being a guiding force for businesses seeking growth and clarity. Leah’s approach is deeply rooted in understanding the unique needs of each client, empowering them to move beyond survival mode and into sustainable success.

Highlights
03:50 - Identifying the need for Aldarone: bringing order out of chaos for small businesses.
06:00 - Placing operations managers in small digital marketing agencies to manage chaos.
10:41 - Investing in the right people to multiply business effects.
12:14 - Systems and processes should be flexible, not static.
13:59 - The importance of continuously evolving business operations.
16:21 - Simple steps to start addressing operational gaps.
18:26 - Defining operations as the glue that holds business systems together.
21:29 - Emphasizing the need for team transparency and feedback loops in business
operations.
23:56 - Documentation as a tool to understand and evolve business practices.
28:30 - Story behind the business name Alderdaan: connection to Star Wars and growth.

Episode Resources

• Connect with Mike Brevik:
• www.brandretro.com
• http://www.cyberdogzmarketing.com/
• mike@cyberdogzmarketing.com
• Connect with Leah Leaves
• https://www.linkedin.com/in/1eah1eaves/

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