• Chapter Three - The Halo Effect

  • 2021/08/30
  • 再生時間： 36 分
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Chapter Three - The Halo Effect

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  • In the age of “corporate social responsibility,” giant corporations are tired of looking like the bad guys. Microsoft, Dow Chemical, Allstate Insurance, Hershey's, Teck Mining – these companies were used to being blamed and boycotted. But by donating to WE Charity, they got more than tax benefits - they got a whole new PR strategy. This is the story of how WE turned virtue into a commodity, and sold it to the world’s biggest companies. But at what point does a charity become a marketing firm? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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In the age of “corporate social responsibility,” giant corporations are tired of looking like the bad guys. Microsoft, Dow Chemical, Allstate Insurance, Hershey's, Teck Mining – these companies were used to being blamed and boycotted. But by donating to WE Charity, they got more than tax benefits - they got a whole new PR strategy. This is the story of how WE turned virtue into a commodity, and sold it to the world’s biggest companies. But at what point does a charity become a marketing firm? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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