Join Tony Nash, founder and CEO of AZEE Branding Solutions, and Bethany Kviz, Creative Director, as they delve into the intricacies of entrepreneurship, branding, and marketing in this insightful podcast episode. Explore the profound wisdom behind "Choose Your Hard" – an inspiring mantra that sheds light on the resilience required to navigate the challenges of business ownership. Gain valuable insights on branding strategies, marketing tactics, and the mindset needed to overcome obstacles and thrive in the competitive landscape. From the importance of strategic planning to the significance of embracing failure as a stepping stone to success, Tony and Bethany share invaluable lessons drawn from their years of experience in the industry. Whether you're a seasoned entrepreneur or just starting on your journey, this podcast offers actionable advice, practical tips, and motivational stories to help you chart your course to success. Tune in for an engaging conversation that empowers you to make the hard choices that lead to growth and fulfillment in your entrepreneurial endeavors. Don't miss out on this opportunity to learn from two experts in branding and marketing as they share their insights on building resilient brands that stand the test of time.