My guest today is Chris Pantani.

Chris is the GM of the NY Mavericks of the Professional Bull Riders.

We talk about bull riding and why there is now a professional bull riding team representing New York City.

I find out that there is a long history of professional bull riding in NYC.

We also talk about the makeup of bullriding, the history of the sport, and the ambition going forward.

Chris shares how his experience at Goodyear has helped him be in a good position to lead a team in PBR.

We talk about sponsorships and activations. We hit on rooting for a sport that has a history of being individually driven...and a lot more.

Make sure you join me in NYC on September 4th for 'Fans For Life: Creating and Keeping Today's Fans!'

Re-invented for 2024.

We will talk about things like:

• Lifetime Fan Value
• Brand Codes
• Strategy Before Tactics
• Discounts are for Dummies
• Feeding the Content Funnel

And, more.

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Thank you for spending time with me and don't hesitate to send me a note to say hello at Dave@DaveWakeman.com