In this episode, Christina delves into the critical topic of content marketing, addressing why many businesses struggle to see results from their efforts. Drawing from her recent blog post, "Why Content Marketing Isn't Working and How to Fix It," she emphasizes the importance of having a clear content strategy aligned with business goals. Christina discusses common pitfalls, such as creating content for the sake of consistency and over-reliance on AI tools, which can dilute the human touch in marketing. She offers actionable insights on setting clear objectives, understanding the target audience, maintaining consistent messaging, and diversifying content formats.

KEY TAKEAWAYS

• Content marketing without a clear strategy is likely to fail. It's essential to align content creation with business goals and audience needs to avoid creating content for the sake of it.

• Utilizing a mix of content formats—such as blogs, videos, podcasts, and infographics—can help reach different segments of the audience and keep the messaging fresh and engaging.

• Outsourcing can be a valuable strategy for businesses that struggle with content creation. It allows access to expertise and creative insights, freeing up time to focus on core business activities.

• Establishing specific objectives for content marketing efforts and regularly measuring performance is crucial. This helps identify what resonates with the audience and allows for optimization of future content.

• Maintaining consistent messaging across all platforms is vital for building brand recognition and trust. Businesses should focus on a few core messages that clearly communicate their value and address audience pain points.

BEST MOMENTS

"Content marketing without a strategy is essentially a recipe for failure."

"If you are just putting content out there to tick those boxes, then it ends up becoming a bit scattergun."

"Outsourcing allows you to access people like me, the people that are in this every day, seeing what works, what doesn't."

"Every bit of content should serve a purpose. It should be intentional."

"Content marketing isn't working for many businesses because they're focusing on producing content, not the strategy behind it."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!

In this episode, Christina engages in a thought-provoking conversation with behaviour specialist Andy Baker. They explore the complexities of behaviour management, particularly in the context of neurodiversity, and how understanding behaviour as a form of communication can transform interactions in both personal and professional settings. Andy shares his extensive experience in the health and social care sector, emphasizing the importance of empathy and the need to approach behaviour with curiosity rather than judgment.

KEY TAKEAWAYS

• All Behavior is Communication: It is crucial to understand that behaviour, whether it's a child acting out or an adult struggling, is a form of communication.

• Be a Detective, Not a Judge: Instead of jumping to conclusions about someone's behaviour, it's important to investigate the reasons behind it.

• The Importance of Self-Esteem: Many individuals, especially those who are neurodivergent, may struggle with self-esteem due to repeated negative feedback about their behaviour.

• Understanding Neurodiversity: Neurodivergent individuals, such as those with ADHD, may process information and respond to situations differently.

• Flexibility in Expectations: It's vital to adjust expectations based on an individual's developmental level rather than their chronological age.

BEST MOMENTS

"The general premise is that all behavior is communication. I'm telling you something; I may not like the language you're using, but I'm communicating that at least I'm not happy."

"Your response is your responsibility, right? Because we're the adults in that situation."

"If I look at something like ADHD, one of the analogies I love for understanding attentiveness is like the bingo machine analogy. Some individuals with ADHD, their brain is like a bingo machine."

"It's almost like I hate it when people say everyone's on the spectrum. I hate when people use the spectrum as an excuse."

"If a kid doesn't know how to behave, then we should teach them. But there's still a philosophy there of sometimes punish them."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!

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In this episode of the Christina Talks podcast, Christina delves into the concept of becoming a thought leader and positioning oneself as an expert in their field without coming across as egotistical. She discusses the importance of focusing on the value you bring to clients, highlighting benefits rather than personal accolades, and sharing success stories that build credibility. Christina emphasizes the need for authenticity, defining your niche, and using data to support your insights. By maintaining a genuine passion for helping others and continuously evolving, listeners can effectively position themselves as trusted advisors in their respective industries. Tune in for actionable strategies to enhance your personal brand and attract more business opportunities.

KEY TAKEAWAYS

1. Focus on Value and Benefits: Position yourself by emphasising the value you bring to clients and the benefits they receive from your services, rather than boasting about your own achievements.

2. Share Success Stories and Testimonials: Highlight client success stories and let them share their experiences. This builds credibility and trust more effectively than self-promotion.

3. Identify and Address Pain Points: Understand the challenges your target audience faces and provide actionable solutions. This positions you as a problem solver and keeps your audience engaged.

4. Maintain Authenticity: Communicate your passion and care for your work. Authenticity resonates with people and helps build a genuine connection, making them more likely to trust you.

5. Stay Adaptable and Evolve: Continuously learn and adapt to changes in your industry. Share new insights and experiences to keep your messaging relevant and dynamic, reinforcing your position as a knowledgeable expert.

BEST MOMENTS

"The more we can do this without selling, actually, the more business opportunity comes our way."

"Talk about the benefits, not just your own experience. Share the testimonials. Let other people do the talking for you."

"Authenticity is about communicating how much you care about something."

"If you give them 75% of that solution, you are positioning yourself as the person that has the rest of that answer."

"It's the passion that really positions you. And you've got to allow people to see that."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!

LinkedIn

Twitter

Website