In this episode, Christina is joined by the dynamic Gary Das, a multifaceted entrepreneur, coach, and mentor with a wealth of experience in financial services. Gary shares his intriguing journey from temporary jobs to becoming a successful mortgage expert and business owner, highlighting the challenges he faced along the way, including the impact of the credit crunch and the importance of personal growth. Gary also discusses his innovative program, "Leads to Lifestyle," which emphasizes achieving balance in business and life through strategic planning and incremental growth.

KEY TAKEAWAYS

• Recognizing personal responsibility in business challenges is crucial. Acknowledging that one may be the bottleneck in their own business can lead to significant growth and improvement.

• In industries like financial services, building a personal brand is essential. Clients prefer to connect with individuals rather than faceless companies.

• Implementing a seasonal structure for business activities can enhance productivity. By aligning tasks with the natural rhythms of the year, entrepreneurs can focus on strategic planning, execution, and reflection at appropriate times.

• Choosing the right mentor is key to success. It's important to find someone who has relevant experience and can provide actionable insights rather than just theoretical knowledge.

• Building a strong team with experienced individuals can free up time for entrepreneurs to focus on high-value tasks. Effective delegation is essential for scaling a business and maintaining a healthy work-life balance.

BEST MOMENTS

"I realized I was the problem... I can't continue to keep doing this. It must be me."

"People still ring up and say, you know, I interviewed Neil Patel... and they expect me to do their SEO."

"You need to have a stack of cash to be able to do it because I've bought 100 before and got no sales."

"You're not paying me to be nice to you. I will care for you and I will love you, but you're paying me to get a result."

"I think balance is one of those really tough things as a business owner and an entrepreneur that is hard to deal with."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

In this episode, Christina shares her thoughts on the importance of recognizing that not everyone wants or needs your help, particularly in the coaching and marketing realms. Drawing from her experiences with coaches, consultants, and business owners, she emphasizes the significance of understanding your audience and targeting the right people with your message. Christina discusses the frustrations that can arise from ineffective marketing efforts and the necessity of focusing on delivering value rather than trying to convert every prospect. With a candid and passionate tone, she encourages listeners to engage in meaningful conversations, listen actively, and prioritize quality over quantity in lead generation.

KEY TAKEAWAYS

• It's important to recognize that not everyone is seeking assistance or coaching at any given moment. Understanding this can help avoid frustration in conversations and marketing efforts.
• Effective marketing requires knowing your audience and ensuring that your messages are directed at those who genuinely need your services. Conducting market research can help identify the right target group.
• Focusing on generating a smaller number of highly qualified leads is more beneficial than trying to attract a large volume of unqualified prospects.
• When creating content or engaging with an audience, prioritize delivering value rather than pushing for conversions.
• Pay attention to the responses and feedback from your audience. This listening approach allows for a better understanding of their needs and helps tailor your offerings accordingly, rather than imposing solutions they may not want.

BEST MOMENTS

"Not everybody wants or needs your help... sometimes it's just not appropriate."

"If you talk to everyone, you're talking to no one."

"It's about targeting the messages. It's about being realistic when it comes to what we're putting out there."

"I'm not hung up on converting everybody into a Christina fan... I do that based on trying to create valuable thinking points."

"Start from a place of offering value. Don't try to ram what you're doing down everyone's throats."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

In this episode, Christina is joined by Rebecca Shannon, who identifies herself as the "queen of heart-led leadership." The conversation delves into the essence of heart-led leadership, emphasizing the importance of leading from a place of empathy, vulnerability, and self-awareness. Rebecca shares insights on how to connect with one's inner leadership and make decisions that align with both the heart and gut instincts. They discuss the challenges many face in practising self-love and kindness, highlighting societal beliefs that often label self-care as selfish. The episode also introduces the concept of being a "time warrior," focusing on how individuals can shift their mindset around time management by prioritizing their intentions and setting strong boundaries.

KEY TAKEAWAYS

• Leading from the heart involves connecting with empathy and vulnerability, allowing leaders to inspire and motivate others by being authentic and open. This approach emphasizes that true leadership begins with self-awareness and emotional intelligence.
• Effective decision-making should involve a holistic approach that includes the mind, heart, and gut. By physically connecting with these areas and seeking alignment among them, individuals can make more informed and heartfelt choices.
• The concept of being a "Time Warrior" focuses on how individuals can shift their mindset about time management. Instead of relying solely on tools and techniques, it emphasizes the importance of being intentional about priorities and commitments.
• Many struggle with self-love due to societal beliefs that prioritize caring for others over oneself. Practising self-love is essential for personal well-being and enables individuals to better support those around them
• Embracing vulnerability is crucial for effective leadership. It allows individuals to connect deeply with others, fostering trust and collaboration. Recognizing and addressing one's own needs is not a sign of weakness but rather a demonstration of strength and self-awareness.

BEST MOMENTS

"When we drop into our hearts and lead from there, something very different occurs, and we get more from ourselves and our lives than when we come from just up here."

"I consider myself to be very much a heart-led leader... I've embraced that part of me that is an empathetic leader."

"Our problem is not procrastination. Our problem is priorities. If my heart isn't in something, I haven't prioritized it."

"If I love myself, I can love you more. But because we've been taught that that's not true, we love everybody else and then have nothing left for ourselves."

"There's this fear of recognizing vulnerability as weakness, where no, it isn't. Recognizing that doing something about it, that is strength."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!