Journalism is known as the "first draft of history" in many circles, including that of Edward Pickering. How can you argue against it? Journalists bring attention to the events, arguments, and subjects which we engage in, providing us information to better understand the world or particular subject.

Edward Pickering, Editor of Rouleur, so one of the coolest guys in the industry. And he didn't even start his professional career with plans for being a journalist!! We chat about his professional development and how the "kids" are so different these days, how much media has changed, both in general and in cycling, as well as what Rouleur's impact on the sport has been, including some behind-the-scenes takes on Rouleur Live!

Instagram: @edwardpickering and @rouleurmagazine

Edward's Books:

The Ronde (2016) https://www.amazon.ca/Ronde-Inside-Worlds-Toughest-Bike/dp/1471169278

The Race Against Time (2014) https://www.amazon.ca/Race-Against-Time-Edward-Pickering/dp/0552167355/ref=sr_1_1?crid=1KXXS22TWYFK0&dib=eyJ2IjoiMSJ9.Pjd7RmSNYzkykpz-aiwBMrsSU64nW9LAXXsV2B6KUNk.zIoUPIa4rNbVe-3JCNnAdwptw3ibEunOvDxY8K9w_5c&dib_tag=se&keywords=Race+Against+Time+Edward+Pickering&qid=1737753387&s=books&sprefix=race+against+time+edward+pickerin%2Cstripbooks%2C124&sr=1-1

The Yellow Jersey Club (2015) https://www.amazon.ca/Yellow-Jersey-Club-NA/dp/0593073967/ref=sr_1_1?crid=JHOGTBBE5604&dib=eyJ2IjoiMSJ9.EpHsWaj-NBWiXKr75SYcN0GBQtQ5LClnwPuQnLXpSJgxjEnua9O5lMO5ZkB8cAKnWk4P4H2NTcZfo7o6oZpvPbComTFNPa0FqM0kaoHz_DZ3x9NKBFNLEyE-6WMmtcPrDAgJtdUynfwAkH2dYlbsPDMgphnPKcz02LoqGk2sA8z9xvGE6ZkN5A5ePQpxubRFpMS69TiWHESkH9ve_Wrlntm-2FNdx-4Zhnc6mhSWquGYlmUlTZ_nevaHZ6EiRe-F.cI8YQM8S5X4Rfz6CXOAx2ZRT4NMdrLncfTms8dCMrjs&dib_tag=se&keywords=Yellow+Jersey+Club+Edward+Pickering&qid=1737753424&s=books&sprefix=yellow+jersey+club+edward+pickering%2Cstripbooks%2C127&sr=1-1

Every one of us consumes media in some form, usually many forms. But few of us take the time to step back and really understand what is happening in the background.

Matt Stephens, former pro racer and GCN personality, now a major commentator with Eurosport, and internet personality with Sigma Sports, has seen it all, and been a part of the changes first-hand. Today, we chat about those changes, what is going on in the cycling media world? How brands are needing to evolve to suit changing consumer needs and wants. Plus, we flip the script on Matt, and bring out his own Hometown Quiz!

We all consume media in some form, from a variety of sources. The cycling industry is no exception. From just magazines, newspaper, and radio, to social media, YouTube, digital news, and podcasting, the journalism field has being altered a lot.

Over the next few episodes, we'll dive into those changes and the mechanisms that enact this change, all with the people that are experiencing it firsthand.

In your own thoughts and opinions, what can journalists do better? Where can we improve? Where are you getting your media from and why?

Join me, Carter Lewis, on the inside look to the media industry with those at the forefront of what we read, watch, and listen to!