Understanding your customer is one thing. Crafting content that actually resonates with them is another.

The cheat code to nailing this?

Building for brands you would actually buy from.

For this episode of Building Brand Advocacy, Verity is joined by Stefani O’Sullivan (Marketing Consultant and Head of Growth & Marketing @ Staud). It’s a conversation fashion marketers won’t want to tune out from, spanning all of today’s hottest industry topics.

Join the pair as they explore how fashion brands are fostering genuine connections, tactically cultivating communities of loyal superfans by seeking them out to create with – just like Glossier, Savage x Fenty, and more.

Their discussion dives deep into the impact of private sharing on socials, the success-stories of ‘storytelling-first’ brands, and what the future looks like for creative marketing.

Listen to hear Stef’s take on…

• The Role of Creators in Driving Brand Advocacy: Co-creation is the past, present, and future of content marketing. It’s why seeing the customer as your influencer is revolutionizing Brand Advocacy. The strategic value of nano and micro-influencers in building robust communities and driving that word-of-mouth marketing cannot be overlooked any longer.

  
  

• The Future of Brand Stunts & Reactive Marketing: One of the biggest powers any brand holds with their community lies here. Put on a remarkable show, impactfully join a timely conversation, and know the boxes you need to tick. Stef shows you them.

  
  

• Integrating Brand & Growth Teams: Right now, Stef sees a critical need for diverse perspectives in brand marketing. To her, brand and growth are not two sides of the same coin – they’re the solid material it’s made from. Integrate these halves into a whole and watch the brand community you’ve sought for come together.

  
  

Apply these tips. Soak up Stef’s knowledge. Elevate your brand’s Advocacy game.

Rate & review Building Brand Advocacy:

• Apple Podcasts

• Spotify

Connect with Stefani:

• On her Website

• On LinkedIn