What if your content sounds great, but still isn’t converting?

In this episode Tahjma VanBuren connects with messaging strategist and copywriter Justine Wentzell-Chang to discuss some of the reasons your brand voice might be falling flat. From your website copy, content, and even your emails. We talk about why being “authentic” isn’t enough, the difference between your speaking voice and your brand voice, and how to use storytelling without oversharing.

Justine shares how understanding your brand archetype can sharpen your messaging away from the fluffy, feel-good language that often fails to drive action. Then how do we write persuasive content that centers our audience (not ourself) and builds trust without being pushy.

Mentioned in this episode:
Justine's LinkedIn post: https://www.linkedin.com/posts/activity-7338256151744000001-Bhby?utm_source=share&utm_medium=member_desktop&rcm=ACoAABovI7QBvsr-sfGj2ZrY9lkk4aalMeQIhcc

Connect with Justine Wentzell-Chang https://www.redballoonstation.com/

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This episode is managed and produced by the iMoves Management team.

This episode is sponsored by Patricia Crawford.
Secure your next wine gifting with Patricia now: http://www.onehopewine.com/myshop/patricia-crawford Looking to buy more for a team outing, client appreciation, or Holiday giftings? Email Patricia at givehopebuywine@gmail.com

You're not lazy, you just need the right system.

This episode we are redefining productivity for women entrepreneurs with Sheila Hawkins. Sheila is our resident productivity and systems expert. She believes productivity is less about waking up early or checking every box, and more finding systems that actually work for you. So many women entrepreneurs feel overwhelmed, are misdiagnosed, or sitting in stuck because we're aligning our life and business with what hustle culture says we should be doing.

This episode will walk you through how to reclaim your time by centering yourself, not your to-do list.

Connect with Sheila Hawkins: https://thirdeyegroup.net/

Check out the video version of this episode on YouTube: https://youtu.be/JVW3yFIIKmY

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Schedule a coffee chat: https://calendar.app.google/1gVkRpxpGxbbhvfMA
This episode is managed and produced by the iMoves Management team: https://www.imovesmanagement.com/

Creatives, creative business owners, and service-based entrepreneurs—this episode is for you.

If you've ever felt like you had to choose between artistic expression and sustainable income, this episode totally reframes ALL OF THAT. Drawing from both my conversation with live wedding painter Jobana Semones and my own journey as the daughter of a wildly creative woman, I break down four powerful lessons every creative business owner needs to hear. We’re talking about building structure before visibility, resisting scarcity mindset, and honoring the deeply personal nature of your work. Plus, I share the truth about a $10K mistake I made and how it actually led me closer to my zone of genius.

This is your permission slip to be both wildly creative and wildly profitable.

Bible verses mentioned in this episode:
Proverbs 19:2
Matthew 17:20
Ecclesiastes 9:10
Colossians 3:23

Were you a guest on a podcast? Get your custom promo kit here to support your ROI on your time: https://imovesmanagement.kit.com/products/custom-promo-kit

Connect with Jobana Semones: https://www.jobanaimpressions.com/

Watch the video version of the original episode that the clips are pulled from: https://youtu.be/3MaAToCkt2g
Listen to the original episode that the clips are pulled from: https://share.transistor.fm/s/cc276629

Watch the video version of this episode: https://youtu.be/zlrcNLy8hqk
Listen on Spotify: https://open.spotify.com/episode/34sRWtWvRX1WdVw5otW98O?si=NYHsUH1mQJ-G9izw-pPLlQ
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/creatives-you-dont-have-to-choose-between-art-and-income/id1795360295?i=1000709655367

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This episode is managed and produced by the iMoves Management team, imovesmanagement.com

Your website should do more than look really good! Especially if you're looking to close premium clients. In this episode, Tahjma VanBuren sits down for coffee with expert copywriter Krista Walsh to learn more about the sales strategy behind high converting websites. We cover the real role of a website in your marketing funnel, what most service providers get wrong with their messaging, and how this smart copywriter uses client interviews to craft compelling, trust building website content. This episode helps you understand why your site might not be turning visitors into leads (or getting visitors at all). Plus, Tahjma gets Krista to shares how AI isn't changing the copywriting game to the degree that we might think it is, but we can still use it strategically without sounding robotic.

Connect with Krista Walsh: https://kristawalshcopywriter.com/

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This episode is managed and produced by the iMoves Management team.

In this episode of Coffee Chats, we break down the brilliant book launch strategy of Morgan DeBaun—founder of Blavity, tech CEO, and media visionary. Morgan didn’t rely on going viral to land on the best seller list. Instead, she used intentional storytelling, podcast guesting, and the platforms she already owned to amplify her book Rewrite Your Rules and connect with the right readers. We explore how her strategic use of podcasting, email marketing, and small-audience engagement created major momentum. Whether you’re launching a book, a new offer, or simply want to grow your authority, Morgan’s blueprint offers powerful lessons for building buzz...your way.

Grab the book: https://morgandebaun.com/book/

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This episode is managed and produced by the iMoves Management team.

You know how to build a business, but are your health habits actually supporting the life and leadership you’re building? Or are they just checking a box? In this episode, I’m joined by board-certified health coach Hilary Stewart for a conversation about what sustainable wellness actually looks like for high-achieving women. We talk about ditching the trends, honoring your energy, and creating routines that work with your lifestyle, rather than against it. Hilary shares how mindset, behavior change, and small adjustments can create big shifts in both your health and your visibility. If you’re tired of trying to force your health into a IG trendy morning routine, this one’s for you. Let’s talk about what it really takes to feel good, show up fully, and build a health plan that doesn’t burn you out.

Connect with Hilary Stewart

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This episode is managed and produced by the iMoves Management team.

A masterclass in pivoting, personal branding, and storytelling from Lecrae?

In this episode, we explore how Grammy-winning artist Lecrae made a bold pivot with his podcast The Deep End and what small business owners like you can learn from it. Lecrae’s decision to reset his personal brand publicly offers a powerful case study in intentional evolution, vulnerability, and alignment. If you've been feeling the tension between who you were when you started your business and who you are now, this conversation is for you. We'll unpack why pivoting doesn't mean starting over and how embracing change can actually draw your ideal clients in closer. Get ready to ask yourself: is it time to hit reset?

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This episode is managed and produced by the iMoves Management team.

If you're reading this looking for the book I mentioned in this episode, I have no idea what it was called. So sorry!

I’m breaking down how I approach quarterly planning in a way that aligns with both business growth and personal capacity. You’ll hear exactly how I use 90 days of strategy to set content and revenue goals that feel grounded, not overwhelming. I’m sharing a real look at my Q2 priorities—from simplifying my offers to doubling down on visibility across Instagram and LinkedIn.

We’ll also talk about why what worked last quarter might not work this one and how to make peace with that. Whether you’re feeling stretched thin or just want a more strategic way to plan your next quarter, this episode will help you get clear and stay rooted in what matters for your business and life.

Get podcast guest tips in your email here.
Schedule a coffee chat.
This episode is managed and produced by the iMoves Management team.